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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Strategic analysis of a chosen Prague's hotel
 Šmejkal, Kryštof ; Smrčka, Luboš (advisor) ; Schönfeld, Jaroslav (referee)
The main aim of this master thesis is to provide comprehensive overview of a chosen hotel's current condition using the strategic analysis which will also help to propose changes that lead to a better prosperity. The thesis is divided into two main parts, theoretical and practical. The theoretical part explains all the terms needed for analysis. The hotel's terminology, strategy and the individual methods of a strategic analysis. The practical part is focused on strategic analysis itself. It is divided into external and internal business environment. Macro external environment is summarized using PEST analysis, microenvironment using Porter's five forces model. Internal environment is analysed with VRIO analysis. All the results are summarized using SWOT analysis, which will help to propose changes in the company.
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Business Plan
 Šmejkal, Kryštof ; Smrčka, Luboš (advisor) ; Strouhal, Jiří (referee)
The main aim of this Bachelor's thesis is to create a business plan for new hotel. The purpose of this study is to determine whether the business idea is feasible, what is needed for implementation and whether the project would be economically viable. The theoretical part deals with the definition of basic terms in business and with all the requirements which are needed for business plan. The practical part is dedicated to the business plan, which consists market analysis, competitor analysis, SWOT analysis and financial plan that provides a numerical representation of the entire project in three different scenarios of revenues and costs.
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See also: similar author names
1 ŠMEJKAL, Karel
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