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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Draft of communiation strategy for Dokořán Initiative
 Šmýrová, Barbora ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
The diploma thesis deals with the communication strategy of the association Dokořán Initiative. Dokořán Initiative is a nonprofit organization working in the field of culture. The goal of the thesis is to design a communication strategy which will be effective, and at the same time overcome all barriers specific for non-profit sector, especially the field of the culture. The thesis is divided into three chapters. The first two chapters provide a theoretical basis for the development of the practical part. It deals with marketing in general, eventually it gets to all commercial communications and specifics of non-profit organizations and Culture. The third chapter contains a detailed analysis of the association. In the conclusion of these analyzes we can find a comprehensive proposal on a communication strategy for the season 2017.
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KSČM and KSS - comparison of program and social influence
 Šmýrová, Barbora ; Prorok, Vladimír (advisor) ; Lupták, Milan (referee)
The thesis deals with comparison of the program and social influence of communist parties in the Czech and Slovak republic. The author deals with historical development of communist parties and regime in Czechoslovakia and extends to the present. She evaluates each party's election results, compares its programs and analyses its position on the each country's political scheme. The main goal is to find out why there are differences in KSČM and KSS electoral preferences, what factors affected its different development after 1989 and analyze its potencial in future political spectrum.
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