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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Selected differences in consumer behavior of Czechs and Slovaks
 Šiler, Jakub ; Průšová, Petra (advisor) ; Duffková, Jana (referee)
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KM-SYSTEM Co.-Taking the New Health CHAIR Ásana to Czech Market
 Šiler, Jakub ; Průšová, Petra (advisor) ; Forst, Václav (referee)
Bachelor thesis summarizes the basic methodology of market research with an emphasis on introducing a new product to the market. Special attention is paid to market research methodology, definition of target groups and selection of appropriate method of data collecting. Theoretical bases are used to design research focused on sales and communication strategy of the specific product - Ásana health chairs - for the Czech Republic. Sub-topics include issues of sedentary jobs and their influence on health problems, cooperation among employees and employers in solving of working environment issues, definition of ideal health chair, motivation to purchase and price test. The results can be used for adjusting the company strategy, further research is recommended in the last section.
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