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Valuation of the company EMCO spol. s.r.o.
Ševčík, Josef ; Hnilica, Jiří (advisor) ; Kotáb, Jiří (referee)
This thesis is focused on valuation of company EMCO spol. s.r.o. as at January 1, 2014 for potentional investor. The theoretical part defines terms related to the valuation of the company such as financial analysis, strategic analysis and valuation methods. The theoretical part also contains a methodology that is used in the following practical part. The practical part then consists of the presentation of the company and its competitors, strategic and financial analysis, financial plan including generators of value and actual valuation of the company EMCO spol. s.r.o. In conclusion all of the methods used are compared.
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Renewed czech retro brands and their consumer perception
Ševčík, Josef ; Říha, David (advisor) ; Chytková, Zuzana (referee)
This thesis deals with the renewed Czech retro brands and how they are perceived by consumers. The theoretical part defines retro in relation to the brand and it is representing stories of such brands on the Czech market. In the practical part there is a research by form of focus group analyzed, which examines consumer perception of these brands across all age categories. The aim of this thesis is to explore the phenomenon of retro on the Czech market and see how it is perceived by consumers due to age and product category.
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