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National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
Title of the Master‘s Thesis:
 Nátěstová, Michaela ; Procházková, Markéta (advisor) ; Řehounek, Jan (referee)
Marketing communication is not just one-way communication, despite the wishes and needs of the customer. Today, it is necessary to keep two-way communication with a primary focus on the customer. The aim of this master's thesis is the analysis and evaluation of marketing communication of restaurants and clubs. The paper describes in detail the various marketing tools that the company uses. The thesis is divided into a theoretical and a practical part. In the conclusion are recommendations set out on possible improvements of marketing communication based on the information.
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Product Placement in James Bond Movies
 Habětín, Matěj ; Průša, Přemysl (advisor) ; Řehounek, Jan (referee)
The topic of this bachelor thesis is product placement in James Bond movies. My goal was to explore the issue of product placement on cases of selected movies and its impact on the audience (especially on the Czech audience). I divided my bachelor thesis into six chapters. The first three are mostly theoretical. Here I focus mainly on marketing communications mix and its forms, then on product placement in movies in general. In the remaining three chapters, I occupied with product placement exclusively in James Bond movies. I stated milestones of James Bond in the sector of product placement. I underlined the most famous products that had been placed in James Bond movies and added basic information about conditions under which the product placement in James Bond movies occurred. At the end of practical part of my bachelor thesis I chose a survey as a method of research. The aim of the survey was to find out the attitude of Czech audience towards product placement in James Bond movies.
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Ecological restoration of sites disturbed by mining and industrial deposits
 Řehounek, J. ; Řehounková, Klára ; Prach, Karel
Information on coloniztion of the disturbed sites by various organisms was summarized. recommendations for restoration and nature conservancy are given.
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1 Řehounek, Jan
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