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Measurement system of Ripple Control (RC) signals
Čurda, Pavel ; Havránek, Zdeněk (referee) ; Šedivá, Soňa (advisor)
The thesis deals with the introduction of the measuring instrument SVA - M on the market for compliance with electromagnetic compatibility and electrical safety requirements. Furthermore it deals with determination of measuring accuracy instrument SVA - M and measurement uncertainties. For the determination of accuracy there is a theoretical analysis and subsequent practical measurements.
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New media and internet marketing via an example of social networks
Vítková, Olga ; Švelch, Jaroslav (advisor) ; Čurda, Pavel (referee)
The diploma thesis, addressing the topic of New media and internet marketing via an example of social networks, deals with the possibilities of practical marketing that these new media offer. The work deals also with the characteristics of these new meadia and this kind of a wider social context. The whole work thus stands on three pillars - the new media and technologies, the new media and social activities and, last but not least, the internet marketing and the referring case study. The characteristics of new media mark several whole new possibilities and opportunities for the marketing activities. With the dawn of new media, marketing grows with the changes of its qualitaty, the society has to learn how to adapt to these conditions and to turn them to its own profit because marketing people are developing new tools and new methods for their successful marketing communication. Marketing has been offered some huge new horizons thanks to the internet. Along with the tools of the conventional commercial communication it keeps at disposal even the interpersonal communication. Personal user data-gathering helps with addressing the customers directly. One of such tools to help the companies with direct input of the customers' needs, desires and demands of an exact brand are the social networks. Such premise is...
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Corporate magazines for employees on examples magazines of Česká spořitelna a Komerční banka
Voláková, Vendula ; Köpplová, Barbara (advisor) ; Čurda, Pavel (referee)
The diploma thesis deals with direction, progress and trends of corporate magazines for employees between 2000 and 2009 on examples two corporate magazines for employees of two similarly orientated banks - Česká spořitelna and Komerční banka. As a research method was chosen the content analysis. The base of analysis was to divide particular messages to eight categories. There were defined these categories: Information, Education, CSR and sponsoring, Employees, Managers, Entertainment, Lifestyle and Others. The sense of analysis was classify particular messages to eight categories in order to there was the possibility to notice the progress, direction and trends of corporate magazines for employees between 2000 and 2009. On the basis the results of analysis there were put the answers on previously defined research questions referring to theme of analysis. In diploma thesis there is also broader theoretical framework referring to the theme of corporate magazines for employees as an internal communication or the history of corporate magazines for employees in the Czech Republic from history till present.
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Measurement system of Ripple Control (RC) signals
Čurda, Pavel ; Havránek, Zdeněk (referee) ; Šedivá, Soňa (advisor)
The thesis deals with the introduction of the measuring instrument SVA - M on the market for compliance with electromagnetic compatibility and electrical safety requirements. Furthermore it deals with determination of measuring accuracy instrument SVA - M and measurement uncertainties. For the determination of accuracy there is a theoretical analysis and subsequent practical measurements.
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|
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Corporate magazines for employees on examples magazines of Česká spořitelna a Komerční banka
Voláková, Vendula ; Čurda, Pavel (referee) ; Köpplová, Barbara (advisor)
The diploma thesis deals with direction, progress and trends of corporate magazines for employees between 2000 and 2009 on examples two corporate magazines for employees of two similarly orientated banks - Česká spořitelna and Komerční banka. As a research method was chosen the content analysis. The base of analysis was to divide particular messages to eight categories. There were defined these categories: Information, Education, CSR and sponsoring, Employees, Managers, Entertainment, Lifestyle and Others. The sense of analysis was classify particular messages to eight categories in order to there was the possibility to notice the progress, direction and trends of corporate magazines for employees between 2000 and 2009. On the basis the results of analysis there were put the answers on previously defined research questions referring to theme of analysis. In diploma thesis there is also broader theoretical framework referring to the theme of corporate magazines for employees as an internal communication or the history of corporate magazines for employees in the Czech Republic from history till present.
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New media and internet marketing via an example of social networks
Vítková, Olga ; Čurda, Pavel (referee) ; Švelch, Jaroslav (advisor)
The diploma thesis, addressing the topic of New media and internet marketing via an example of social networks, deals with the possibilities of practical marketing that these new media offer. The work deals also with the characteristics of these new meadia and this kind of a wider social context. The whole work thus stands on three pillars - the new media and technologies, the new media and social activities and, last but not least, the internet marketing and the referring case study. The characteristics of new media mark several whole new possibilities and opportunities for the marketing activities. With the dawn of new media, marketing grows with the changes of its qualitaty, the society has to learn how to adapt to these conditions and to turn them to its own profit because marketing people are developing new tools and new methods for their successful marketing communication. Marketing has been offered some huge new horizons thanks to the internet. Along with the tools of the conventional commercial communication it keeps at disposal even the interpersonal communication. Personal user data-gathering helps with addressing the customers directly. One of such tools to help the companies with direct input of the customers' needs, desires and demands of an exact brand are the social networks. Such premise is...
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