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LABORARTORY BRNO
Smrčková, Zuzana ; Pospíšil, Zdeněk (referee) ; Boháč, Ivo (advisor)
Solution The site is located at a busy intersection BRNO CIRCUIT CITY WHOSE occupancy could be called AS A overload. The area is situated in the historical core of the city, traversed THIS busy road, but, in one hand, towards the center line the park. The area has very good Connected not only to the network bus, BUT I very reasonable walking distance to the right city center, and also very reasonable AVAILABILITY AND CONNECTION TO BUS AND TRAIN STATION.
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Analýza postavení firmy na trhu s nemovitostmi
Kendiková, Alexandra ; Černá, Jitka (advisor)
Bakalářská práce se zabývá konkurenceschopností podniku firmy Alexandr Kendik JUNIOR? a metodami jejího dosahování. Metody analýz zde použitých jsou zejména SWOT analýza a Porterův model pěti sil. Přínosem této práce pro danou firmu je formulovaná konkurenční strategie, kterou by měla firma pro lepší postavení ve svém konkurenčním prostředí prosazovat.
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Shared Board
Řezník, Jaroslav ; Mazal, Zdeněk (referee) ; Vojnar, Tomáš (advisor)
The aim of the "Shared Board" project is to design and implement an application that will allow a real-time collaboration on workgroup projects in a network environment. The communication can be accomplished using Instant Messaging or multimedia whiteboard with a possibility of drawing, attaching interactive objects and combined with voice and video communication. The term project part solves utilization of interactive whiteboards, design of communication protocol and grafical user interface. Implementation is solved as masters thesis part.
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The region, regional policy of the European Union and enlargement 2004
Býma, Petr ; Romancov, Michael (advisor) ; Hnízdo, Bořivoj (referee)
The thesis deals with a region as a basic building unit of the regional policy of the European Union, describing the formation and development of the European regional policy as supranational one and therefore unique on a global scale. With the increasing regional policy budget (this policy being the second most expensive in the Union), the influence of regions proper is growing as well: they are becoming more independent and emancipated. In the running process of globalisation, regions with the highest added value seem to be the best off: innovative regions with qualified labour and a strong connection with the supranational business and information networks. Metropolises, or urban centres, are faring the best in the global competition. The role of these central areas is growing stronger. The task of the regional policy is to balance the differences between these richer, central areas, and peripheral, poorer regions. The enlargement of the European Union by adding ten new member states in 2004 has been accompanied by regional policy reforms as there has been a sharp increase in the number of less developed regions, i.e. those that are entitled to draw upon funds of the European regional policy. Opinions on efficiency of the said policy differ: its proponents see it as the main tool of regional convergence...
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Návrh atypického nábytku pro rekreační objekt
Kristenová, Nikola
This thesis deals with quality, safety and aesthetic requirements of furniture used in holiday houses, and the possibilities of reusing old lumber. These observations are applied when making concept of the interior reconstruction in cottage in Beskydy. There are proposed not just changes of furniture, but changes of space layout and circulation areas including changes of conversion. On top of that was chosen one component -- bed, which has made blueprints and financial calculation.
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Analysis of the competitiveness of OVB Allfinanz, a.s.
HOMOLKOVÁ, Petra
The goal of my work is to analyze the market position selected company and suggest improvement in its market position and to analyze its competitive environment. I chose the company OVB Allfinanz a.s., which operates on the Czech market for 44 years. My work consists of two parts. The first part describes the theoretical knowledge concerning strategic management and analysis, explanation of terms of competition, competitiveness and other related terms such as: generic competitive strategies, SWOT analysis and Porter's model of competitive forces. In the second part I will focus on the SWOT analysis and Porter model. I also focused on the analysis of competitors in the field of insurance brokers. The results are based on information obtained from the questionnaire survey. I also used the method of controlled interviews with successful regional group leader ProfiFP and thus I gained not only credible information about the company, but I could use my experience, when I am working for OVB. From the obtained data I proposed possible improvements for company .
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Cost management in selected farm company
LÍSKOVCOVÁ, Eva
The thesis is focus on means of tracking and cost management in selected farm company. The first part is devote to theoretical and methodological basis of costs and calculate the costs that are obtained from the literature and then applied to the farm company. Further thesis is focus on selected performances (rape, eggs), the development costs of these performances in each year and the application of their calculations that the farm company use and application of the calculation method, which in agriculture is not so common. Here I use microeconomic knowledge in decision making firms not only on the optimal output.
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Modernization of highway I/11 between Opava and Bruntál
Mitura, Jindřich ; Severin, Zdeněk (referee) ; Všetečka, Martin (advisor)
The thesis in form of study discusses the possibilities of modernization of road I/11 in section between Opava and Bruntál. The need of modernization comes from fact that the road I/11 will remain in mid-term and long-term in its actual tracing and it needs to be adjusted to up-to-date requirements on road network. The thesis is based on safety inspection of road I/11 that was carried out by company Enviroad s.r.o. Proposed adjustments are divided into three stages depending on structural, economic and administrative demands. First stage introduces the least difficult adjustments that can be realized in short-term (e.g. chicanes, traffic islands, shortening of pedestrian crossings, adjustments to bus stops) and aims primary to increase road safety. Second stage presents more severe adjustments that requires greater amount of construction works but still reasonable administration level so it can be achieved in mid-term (e.g. intersection realignment, slow traffic lanes). The third stage introduces the most complex adjustments, that involves complicated administrative and construction works (all relocations of greater scale, design is based upon territorial reserves).
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The Role of Non-human Actors in the Construction of Scientific Fact in Bruno Latour's Conception
Patáková, Markéta ; Horák, Vít (advisor) ; Hlaváček, Karel (referee)
The main topic of this thesis is the construction of a scientific fact as a special case of construction of reality. Bruno Latour is connected to this in several perspectives through which will this thesis capture his position. It describes his concept of science, originating from his laboratory studies, and its later embedding under the actor-network theory. In both cases, the emphasis lays on withdrawal from explanation through complex invisible forces, used by contemporary sociology. Latour refuses to explain a scientific fact through reference to outside world and society. According to him, attention should shift to the local and empirically approachable level. On this level there are collectives of human and non-human actors, who act together. Latour's conception of the construction of a scientific fact is put to test by the critique from sociology of knowledge. The strong program of sociology of knowledge understands the scientific fact as a joint product of reality and society. Non-humans (principally laboratory technology) play a key role in this dispute. Sociology of knowledge does not include them in their analysis, because they are not taken as social actors. Technology is on the other hand a core element in the construction of scientific fact in Latour's conception. Readers of this thesis will...
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Application of SEO for marketing
Knapovský, Martin ; Řepa, Václav (advisor) ; Bruckner, Tomáš (referee)
The aim of this thesis is to describe in detail the current ways of optimizing websites for search engines (SEO) and to apply them in a broader marketing strategy of italian restaurant La Casa Degli Amici. The thesis presents evidence about the importance of SEO for marketing and can be used as a template for optimizing you own website. This thesis is divided into two main parts - theoretical and practical. The theoretical part explains the concepts used in the design and implementation of the practical part. The theoretical part considers 3 main subjects - search engine, users and SEO which represents website creation and optimization. This thesis describes the history of search engines and the way search engines analyze and evaluate a website. It also describes user search strategies and the way users read the search results. In the SEO section we show its advantages, brief history, SEO strategies and description of techniques and tools that can be used for SEO. In the practical part we put together a marketing strategy which consists of website creation, implementation of selected SEO techniques and social network marketing. Implementation of the marketing strategy is evaluated on data obtained during the period between 1. 8. 2016 and 31. 11. 2016. Owner of the restaurant has provided data on sales which were used for overall evaluation of implemented marketing strategy.
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