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National Repository of Grey Literature

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Marketing mix of a company Dobešová, Natálie ; Schüller, David (referee) ; Kaňovská, Lucie (advisor) The bachelor thesis deals with the marketing mix of the Čejka café. The work consists of three main parts, where theoretical part defines the theoretical knowledge from the field of marketing. The analytical part is focused on the analysis of the current state of the company. In the last part, proposal part, possible proposals are developed based on the analysis on improvement of the marketing mix of the company. Detailed record

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