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National Repository of Grey Literature

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Proposal for Change of Marketing Communication of a Selected Company Svoboda, Jakub ; Schüller, David (referee) ; Mráček, Pavel (advisor) The thesis deals with marketing communication of the retail company Cyklospaciality s.r.o., operating on a bicycle equipment market. The first part is focusing on theoretical knowledge of a marketing mix, especially communication with customers. The analytical part describes the company, its business situation and applies theoretical knowledge of marketing research to the current state of the company. The results are given as a recommendation for altering the communication mix. Detailed record

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