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National Repository of Grey Literature

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Customer Satisfaction Analysis of the Selected Company and Proposals for its Improvement. Nesvadba, Lukáš ; Štýbnar, Michal (referee) ; Chlebovský, Vít (advisor) This diploma thesis deals with customer satisfaction analysis of Hospoda U Hlaváčů using a questionnaire survey and provides proposals for its improvement. The thesis is based on a comparison of theoretical knowledge with practical skills. Theoretical part is focused on market research, customer and questionnaire survey. The practical part analyses and elaborates the obtained results. Based on the data evaluation, several areas requiring improvement were indicated. Proposals to increase the level of customer satisfaction and development of provided services are given. Detailed record

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