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National Repository of Grey Literature

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Marketing Utilization in Service Sector Pluháček, Stanislav ; Král, Pavel (referee) ; Chalupský, Vladimír (advisor) This thesis deals with marketing of hotel services for the Hotel Celnice, located in the town of Breclav in the heart of the Lednice-Valtice area. It discusses the marketing mix of hotel and try to find weaknesses in this area and suggest improvements that would lead to better communication and economic outcomes. Detailed record

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