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National Repository of Grey Literature

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Image of the Mattoni brand Hašková, Denisa ; Postler, Milan (advisor) ; Mikeš, Jiří (referee) The aim of the thesis is to analyze the image of the Mattoni brand on the Czech market. The thesis is divided to the three parts. The first chapter provides the theoretical background, which characterizes the brand, the image of the brand and the communication. The second part of the thesis mentions the company Karlovarské minerální vody and its subsidiary brands. The brand Mattoni is described in detail. This part mentions the product portfolio, the enangement and the ways of communication. The last chapter consists of the research and the SWOT analysis of the Mattoni brand. The conclusion of the thesis provides the evaluation of the results and the future recommendations. Detailed record

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