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Analysis of mass media communication on air transport market
 Pešová, Kamila ; Gunina, Daria (advisor) ; Kincl, Tomáš (referee)
Bachelor thesis in the theoretical part describes mass media communication and individual types of mass media, with the most focus on television advertising, which is key in this work. There is also defined marketing communication services, air market and airlines whose data are described in the practical part. In the practical part are processed data for 2010-2016. The work focuses on time series analysis, describes the development of ad timing within ad layout during individual years and within daytime layouts, and attempts to capture the evolution of ad slot length.
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