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Occupancy space of the corporate brand - a sociological study
 Loukota, Petr ; Novotná, Eliška (advisor) ; Musil, Martin (referee)
This work focuses on how various brands are using billboards along the motorways, the place they take up and the impact which billboards have on drivers. In my work, the marketing view is connected with the sociological one. I am specifically focusing on one defined part of the motorway D5 in the direction from Rokycany to Prague. There is one unique part of my work in which I describe the reaction of drivers to billboards along the roads. I used one-to-one interviews with selected drivers who have just passed the way from Rokycany to Prague. I asked them few questions about their perception of billboards and the brands on them. The work also offers a view on the way how brands take up place in our environment.
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