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National Repository of Grey Literature

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Proposal of Marketing Strategy for Coop Supermarket Musilová, Iveta ; Němečková, Monika (referee) ; Šimberová, Iveta (advisor) This diploma thesis deals with a proposal of marketing strategy for real organisation. For better understanding of issues I occupy with theory in the first part, which I put in place in the next capture. The target of this thesis is made a suggestion or else implement marketing process. The target is reached thanks to the strategic analysis. Detailed record

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