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National Repository of Grey Literature

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Modern technologies and trends used for customer acquisition and retention Petrásková, Veronika ; Matuštík, Ondřej (advisor) ; Sova, Martin (referee) The bachelor thesis is focused on trends and modern technologies used by banks for their current clients and for acquisition of new clients. The banking market is characterized by a high supply and a competition. Innovative approach and added value in modern technologies may help the banks to increase a competitive advantage and loyalty of their clients, which may be a main factor for success. The aim of this thesis is a description of these tools and an evaluation of their utilization in the Czech Republic and abroad. Detailed record

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