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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Proposal of Marketing Strategy for Selected Company in E-commerce
 Blahová, Aneta ; Toboláková, Pavla (referee) ; Šimberová, Iveta (advisor)
In this thesis I have created a draft marketing strategy for the Fashion category of an In-ternet company together with the analysis of internal and external internet trade. The the-sis includes also a marketing research focused on current customers and their buying be-havior. Specific proposals for changes of the user interface and web marketing mix stra-tegies with a focus on communication strategy of the company are also included. The result of this work are specific suggestions and recommendations which would help the company to achieve its strategic goals.
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