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Critical evaluation of Šik s reform
Šrámek, Ondřej ; Szobi, Pavel (advisor) ; Dufek, Pavel (referee)
The thesis deals with the so called Šik s reform, which was a reform, that tried to implement certain elements of market economy in the centrally planned economy of Czechoslovakia in the sixties of the twentieth century. Firstly the thesis describes the course of the reform, when the importance of the central plan was significantly reduced, the position of enterprises was strengthened and the price system was rebuild. Lately the thesis examines and compares opinions on reform and new economic system of foreign and domestic experts. The goal of the thesis is to discover mistakes and imperfections of implementing of new systém, which could endanger its functioning.
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Portál ČT24 positionning in the market of news webs in the Czech republic
Vejvodová, Alžběta ; Lhotáková, Markéta (advisor) ; Strašíková, Lucie (referee)
This thesis compares news web Portál ČT24 to the market leader Novinky.cz. Key part of the work is comparison of the agenda of the both news webs. The agenda itself can be considered as the main product attiring the readers. Furthermore, author identifies the aspects bringing the market leader Novinky.cz its position and enabling the most readers of all news webs available in the Czech republic. Author also analyses news web image its the basic features and the brand used for promotion of both webs. Financial analyse of Portál ČT24 has also been made to stress out financial aspect as limiting factor of the news web development. Another part of the thesis also consists from survey executed on Portál ČT24 and Novinky.cz readers. All the aspects mentioned above enter into the final set of recommendations for Portál ČT24. Its bullet points are maintaining of the current strenghts of Portál ČT24 (e.g. goodwill and brand positioning) as well as the wide range and quality of the news offered. Apart from this, author suggests fosterin promotion and specific changes in it. Those would include also management, particularly in the field of cooperation with other departements of the Czech Television. Cooperation should be simplified by introducing project management methods. Creating business plan in terms of Portál ČT24 development would lead to improvement of communication with the Czech Television management.
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Chosen aspects of marketing in builiding industry
Trsková, Adéla ; Štědroň, Bohumír (advisor) ; Kocour, Vladimír (referee)
The topic of this thesis is to describe chosen aspects of marketing in building industry. It should define some major features of marketing in building industry and its specifications in comparison with general marketing. The thesis describes building market, its segmentation, analysis and subjects which appear on it. Further it describes marketing and communications mix and marketing informational system used by building companies. In practical part the thesis speaks about the five biggest building companies in the Czech Republic and their economic and marketing situation and their biggest commissions. In the last part there is a concrete example of a state commission and its process and development -- the architectural tender for a new building of the national library, which should show, how different facts and aspects influence contracting on the national level.
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Quality assurance system of radiotherapy in the composition of radiology assistant
URBÁNKOVÁ, Veronika
The aim of radiotherapy is the accurate direction of a radiation dose in the defined tumour volume with minimum damage of the health tissue. Development of modern radiotherapeutic equipment provides new therapeutic possibilities, but the excellent operation parameters cannot be fully utilized if there is not reached a high level of accuracy and reliability. This can be reached only by insertion of a programme of quality assurance in radiotherapy that includes not only monitoring of the predetermined quality indicators like e.g in vivo dosimetry and portal indication and further external and internal audits. The aim of this bachelor thesis is increase in quality of health care and safety treatment at departments and clinics of radiation oncology from the position of a radiology assistant. The thesis provides an integrated view of possible methods which can be used as the quality indicators of performed care. Here acquired information can serve as knowledge completion for the existing radiology assistants as well as for new staff training.
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Library
Kubala, Erik ; Rožník, Milán (referee) ; Daněk, Lukáš (advisor)
The aim of the thesis is the design of project documentation of the new-building of library including road and technical infrastructure. Project is concerned with urbanistic, architectonic and construction-technical design of the building. The main assignment of the building is information and education activities. Object the library provides a comprehensive library and bibliographic services for scientific-pedagogical employees and students of the Brno University of Technology, other universities and other specialistic public. It is a detached building situated in the cadastral area Veveří close to the area of the Faculty of Civil Engineering of the Brno University of Technology. Object has 3 above ground floors containing the reading rooms, the study rooms, area of the cafe and also allow storage of the book stock. Bearing structure of the building is formed by a monolithic reinforced concrete skeleton mounted on the base plate. Facade of the building is in front of the bearing structure, is ventilated and outer surface is formed by laminate cladding panels. Roofing of the object is flat vegetation roof with planting of extensive vegetation.
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Gestural Interface for Computer Control
Burdík, Vojtěch ; Beneš, Radek (referee) ; Přinosil, Jiří (advisor)
This work focuses on the relatively new computer branch – a computer vision. Work is concentrated on object recognition, localization and reaction to specific movements. The aim is to build a program that will be able to use hand movements to control computer, to the gesture as defined by the fingers and palms respond and make it the event. The objective should be achieved without the use of special sensors or more cameras, but only with one common webcam. For the image processing function from OpenCV library were used and program was built. Evaluation of function is based on functional verification in practice, evaluation of speed, accuracy and quality of object recognition. Following the scheme, how could program for gestural controlling the computer should look, was created, and then his realization in a simple program was made. This program is able to recognize the object in an image, in this case a hand, and through an evaluation of its movements control cursor on a computer with a possibility of simulation pressing the left mouse button. Program continuously allows the documents to scroll horizontal and vertical direction. The program is very robust and work with him is very simple.
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