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Analysis of Book Publisher's Marketing Tools
Gruberová, Laura ; Pešek, Ondřej (advisor) ; Hanzlík, Jan (referee)
This Master's thesis entitled Analysis of Book Publisher's Marketing Tools focuses on the Czech book market and marketing tools that are currently used by book publishers. The aim of the work is to evaluate marketing tools of the specific Czech book publisher based on qualitative research and suggest possible improvements in their use. The theoretical part contains definitions of basic concepts in the field of book publishing and book marketing, which serves as the basis for the practical part. The practical part deals with the analysis of marketing tools of book publisher Argo, presents pros and cons of these instruments and in the end, brings suggestions for their improvement. This part of the thesis is based on marketing situation analysis, on analysis of available data on publisher's activities and on an interview with one of its writers. This thesis is primarily valuable for book publishers and sellers, who can obtain information about possible marketing tools. For book readers, this thesis is particularly interesting in terms of obtaining information about how marketing tools can help them in the selection of books.
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The analysis of the regional budget economy in the Czech Republic and application on the capital city of Prague
Dušátková, Klára ; Peková, Jitka (advisor) ; Matula, Miloš (referee)
The aim of this thesis is to investigate the management of budgets in the regions of the Czech Republic and in the capital city of Prague between the years of 2003 and 2013. Comparison is made between the capital city of Prague, Central Bohemian Region and South Moravian Region. The thesis opens with description of historical and legislative framework and continues with strong reference to the theory of public finance. The research shows that the most important source of revenues for the regions are financial transfers. Majority of Prague's income comes from public tax revenues. Current expenditures are the most prominent outlay of the regions and of Prague, too. The regional and Prague's total debt has grown continuously over the researched period. Strong impact on the budget economy has had the global economic crisis which has influenced the budgets since 2009.
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Multi-Criteria evaluation of projects in Raiffeisenbank a. s.
Serbová, Eva ; Fiala, Petr (advisor) ; Kuncová, Martina (referee)
Diploma thesis describes the slection of supplier of testing services for Everest project at Raiffeisenbank a. s. with aid of methods of multi-criteria decision and operation research. Thesis compares achieved results with the decision made in real tender realised in year 2010. Solution deals with two approaches via operation research. For the first round of tender were used three methods of multi-criteria evaluation of alternatives, WSA, TOPSIS and ELECTRE III. According to the results of each method were chosen suppliers who advanced to the next round. Second round operates with prices of particular phases of project and discounts offered by suppliers. Solution uses modified model of Reverse Auction. Calculations were supported by program packages SANNA and LINGO. Diploma thesis proved usability of mathematical modelling of multi-criteria decision task as support for management decision in real life business.
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Conditional preparation of members of the Police of the Czech Republic
Agh, Karel ; Přívětivý, Lubomír (advisor) ; Konrád, Antonín (referee)
Résumé Name of the Project: Conditional preparation of members of the Police of the Czech Republic The aim of the Project: The aim of this Project is to resume and to evaluate contemporary situation of conditional preparation and its testing applied to the members of the Police of the Czech Republic in the selected districts of the Central Bohemian Region. Methods: I have received information necessary for completion of my diploma work from research of available literature, law and other sources that deal with the given problem. I have analysed documents and evaluated obtained data (results of revisions) to confirm or rebut the specified hypothesis. Furthermore, I have questioned anonymously policemen in the selected districts of the Central Bohemian Region. Afterwards, I have evaluated the questionnaires and have resumed obtained data for final interpretation and final comparison and evaluation. Results: Discovered knowledge presents overall state and testing of conditional preparation and introduces opinions and attitudes of policemen towards conditional preparation. Key words: conditional preparation, physical fitness, movement abilities, motoric tests, lawful rules.
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Catalogue of metallographic examinations of iron objects from medieval sites
Hošek, Jiří
The article introduces the catalogue, which has been prepared in the Laboratories of conservation CAS Prague and which should help archaeometallurgists and archaeologists gain a basic orientation in the archaeometallurgical research into Bohemian and Moravian medieval iron objects that has been carried out to date. Since a number of such metallographic examinations have already been published it was decided above all to insert sites and objects from the 13th to 15th centuries in the first part of the catalogue. The metallography of objects from the medieval village of Pfaffenschlag is shown here as example of how the single sites are treated there.
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Prolegomena to the finding of ekklesiological inspirations in the life and work of Tomáš Bavorovský (+1562)
Havrlant, Jaroslav ; Pospíšil, Ctirad Václav (referee) ; Halama, Ota (referee)
Prolegomena to Search for Ecclesiological Inspirations in the Life and Work of Tomáš Bavorovský († 1562) Jaroslav Havrlant Tomáš Bavorovský, a Czech preacher and writer is still a quite unknown personality of the Bohemian renaissance. In my thesis I try to make a research of his ecclesiological attitudes. Thesis are divided into three parts. The first, universal part put the reader into very a difficult religion-political situation in west and south Bohemia in the first half of the 16th century. The aim of the second part is to tell more about personality of the preacher and in the last one I concentrate on his life work. The first part describes specific situation of Bohemian reformation, which was different from neighboring countries due to its Hussite tradition and Utracvistic church. German reformation was at first more quickly spread among Catholics than Utracvists in Bohemia. Special attention is paid to church government, educational system, book printing as well as censorship. Tomáš Bavorovský worked mostly in Catholic towns of south Bohemia and in Plzeň. Therefore, a short description of their religious history follows. The longest chapter is devoted to the relation between Bohemian countries and Erasmus Rotterdam, who takes very progressive opinions but he did not join to reformation. The...
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Country development program - axis II - Measures for sustainable use of farmland in Southern Bohemia
JAKSCHOVÁ, Veronika
The main objective of this diploma work is to acquaint the reader with the program ?Development of the Countryside? with a focus on axis II, specifically the measures aimed at the utilization of agricultural and forest lands, to provide an overview on drawing grants from funds and agro-environmental measures of HRDP and EAFRD, and direct payments and an overview of programs focused on agriculture in the periods of 2004-2006 and 2007-2013. Research and analysis of the utilization of agricultural lands in the South Bohemian Region as well as already reimbursed grants for measures and sub-measures focused on the sustainable utilization of agricultural land in the Development of the Countryside program for the period of 2007-2010.
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Adhering to the treatment regimen in a patient with asthma {--} the role of a nurse
HRBKOVÁ, Jana
Adhering to the treatment regimen in a patient with asthma {--} the role of a nurse Asthma bronchiale is one of the diseases affecting a significant portion of the world population. It is estimated that 300 million people suffer from this disease on our planet. In economically developed countries asthma bronchiale is one of the most frequent chronic diseases with the prevalence of 10-15 %. The asthma prevalence and the prevalence of sensibilization against various allergens is increasing mainly in young population aged 6 to 7. The estimated prevalence in the Czech Republic is 8 %. Asthma represents considerable medical, social and economic stress for the patient, for his (her) family, but also for the whole society, from the viewpoint of absence from work or from school and also from the viewpoint of direct expenditures of the treatment and preventive care. Despite the fact that asthma currently remains a life-long incurable disease, it is a disease the symptoms of which may be mitigated. It is very important to adhere to the treatment regimen because this influences the course of the disease. The objectives of my thesis was to find out if patients follow the treatment regimen, if nurses educate patients and in what way. Three hypotheses were set: H I: patients do not follow the treatment regimen, H II: nurses educate patients to follow the treatment regimen, H III: the most frequent way how nurses educate patients is passing over information materials. The questionnaire method was used to achieve the objectives. The research set was formed by 60 respondents who were given out the questionnaires by a nurse. The data analysis shows that: H I {--} patients do not follow the treatment regimen {--} was rejected, H II {--} nurses educate patients to follow the treatment regimen {--} was confirmed and H III {--} the most frequent way how nurses educate patients is passing over information materials {--} was rejected. The results of my research show that patients are given enough information concerning their disease. Most of the patients follow the treatment regimen. But there are still reserves in nurses´ involvement in patients with asthma education.
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