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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
The Proposal of Customer Satisfaction Improvement of Akademie Caffé
 Michalová, Veronika ; Bezděková, Markéta (referee) ; Kaňovská, Lucie (advisor)
This master´s thesis deals with marketing research of customer satisfaction of Akademie Caffé and subsequent evaluation of this research based on questionnaire as a research instrument. An important part of this work are also suggestions and recommendations that lead to increased satisfaction, thereby increasing sales and gaining a better position in the market.
Detailed record
The Proposal of Customer Satisfaction Improvement of Akademie Caffé
 Michalová, Veronika ; Bezděková, Markéta (referee) ; Kaňovská, Lucie (advisor)
This master´s thesis deals with marketing research of customer satisfaction of Akademie Caffé and subsequent evaluation of this research based on questionnaire as a research instrument. An important part of this work are also suggestions and recommendations that lead to increased satisfaction, thereby increasing sales and gaining a better position in the market.
Detailed record

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