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National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
Increasing Business Performance of Online Store
 Svoboda, Radek ; Weirich, Pavel (referee) ; Řešetková, Dagmar (advisor)
The bachelor thesis describes increasing business performance of online store on URL www.vytvarny-shop.cz. Increasing business performance of online store is achieved by SEO and by implementation of additional modules for online store. The starting point for this thesis is theoretical background which describes the issue. The analytical part of the thesis draws on the theoretical part and verifies whether the online store is in conditions which are consistent with standards and methodologies listed. The practical part of the work proposes and implements changes, which have been based on the analytical part and evaluated as desired within a stated budget. Bachelor thesis results in the economic evaluation of the conducted changes and provides a comprehensive view of the success of work and the modifications in financial sense.
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Increasing Business Performance of Online Store
 Svoboda, Radek ; Weirich, Pavel (referee) ; Řešetková, Dagmar (advisor)
The bachelor thesis describes increasing business performance of online store on URL www.vytvarny-shop.cz. Increasing business performance of online store is achieved by SEO and by implementation of additional modules for online store. The starting point for this thesis is theoretical background which describes the issue. The analytical part of the thesis draws on the theoretical part and verifies whether the online store is in conditions which are consistent with standards and methodologies listed. The practical part of the work proposes and implements changes, which have been based on the analytical part and evaluated as desired within a stated budget. Bachelor thesis results in the economic evaluation of the conducted changes and provides a comprehensive view of the success of work and the modifications in financial sense.
Detailed record
Traffic sources analysis
 Kufová, Martina ; Sedláček, Jiří (advisor) ; Slaba, Jiří (referee)
The bachelor's thesis deals with the topic of website traffic sources. The aim of the thesis is to find out what the traffic sources are, why they are important and how the companies could benefit from them. The thesis focuses especially on classification and definition of existing traffic sources, on finding of their main use in marketing strategies and on traffic sources comparison by chosen websites of a different specialisation, where it describes which one of the available traffic sources is the most contributive to the company. According to the analysis based on data from the web analytics tool Google Analytics and comparing the cost and profit from each of the traffic source we can say that due to the web strategy the choice of the traffic source plays a big role and return on investment is by each source different.
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