National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Attitudes of tobacco smokers towards health warnings on packages of tobacco products introduced in 2016
Červenková, Agáta ; Kulhánek, Adam (advisor) ; Mravčík, Viktor (referee)
Background: In the tobacco industry, cigarette packaging has always been a marketing instrument that responds to new trends in fashion and taste, but it also actively helps create and endorse these trends. A combined Health warning on cigarette packages has proven to be the least financially demanding tobacco control solution, which affects more or less all tobacco users. Aim: The aim of the present study is to look into the opinions and responses of Czech smokers in relation to the Directive 2014/40/EU of the European Parliament and of The Council of 3 April 2014 on the approximation of the laws, regulations and administrative provisions of the Member States concerning the manufacture, presentation and sale of tobacco and related products. Methods: The data was collected using quantitative-qualitative online questionnaire survey among the customers of the "Relay". Volunteers were recruited in the shop, consent with study participation was obtained and the questionnaire was sent to their email addresses. Overall, 283 questionnaires were sent out, out of which 276 were included in the final analysis. In terms of gender, women were prevalent (54%), with men constituting 45%. Two individuals left the gender field blank. The mean age of participants was 37. Results: The results imply that the...
Analysis of czech anti-tobacco politics from the marketing point of view
Brožová, Jana ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
Bachelor thesis analyzes the czech anti-tobacco politics and focuses on design of cigarette package. The first part describes obligations set up by European Union and World Health Organization. In the second part, the thesis concentrates on the efficiency of health warnings or more precisely pictorial health warnings. In the third part, the canadien anti-tobacco politics is depictured and compared with the czech one. The field questionnaire survey is also a part of the thesis.

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