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Marketing Strategy of a Wellness Facility
Navrátilová, Eva ; Mlejnková, Lena (advisor) ; Kvítková, Zuzana (referee)
The master's thesis is focused on analysing a marketing strategy of a specific wellness facility. The analysis itself and recommendations based on it are both aims of the thesis. The theoretical part consists of three main segments - health and wellness tourism, marketing and the location description. The practical part is introduced by characterizing the facility and its business environment, by using PEST analysis, among others. Marketing mix is then used for the description of the product. Above gained findings are summarized in SWOT analysis. The innovation of the product which took place during writing the thesis is mentioned in one subchapter as well. In the conclusion recommendation for the upcoming period and overall summary are presented. Comparative and analytic methods are used in the master's thesis.
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Využitie kúpeľných kapacít Trenčianske Teplice
Juríčková, Kristína
The bachelor thesis deals with the utilization of spa capacity in Trenčianske Teplice. The main goal is to analyse the occupancy rate of each spa houses in spa during the years 2012 and 2013 in terms of bed capacity and revenues received for providing services. With the help of quantitative research and information obtained by analysis of marketing communication of spa there is subsequently created a proposal and recommendation to improve the occupancy.
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The analysis of wellness services supply in Southern Bohemia
KARBULKOVÁ, Eva
The goal of the diploma thesis was to analyze the current supply of wellness services in Southern Bohemia. Given the needs of the subjects that receive these services as well as the current world trends a new course of the service development has been designed. The side-goal of this thesis was the evaluation of the possibilities of gaining fund resources for developing this activity.
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Health oriented tourism
Šemotlová, Martina ; Mlejnková, Lena (advisor) ; Plachý, Martin (referee)
The thesis charts the development and importance of medical tourism. The goal is to analyze the market of medical services for foreign clients in selected destinations especially in the Czech Republic and Germany. The thesis explains the basic terms related to health oriented tourism, consists of the information on target medical tourism destinations around the world, analyze the position of the Czech Republic and Germany in the market of health services for foreign clients. The practical part finishes with information on the operation of the particular agency that deals with incoming health tourism in the Czech Republic.
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Balneology in Greece
Fiačanová, Jana ; Mlejnková, Lena (advisor) ; Jakoubková, Iveta (referee)
This thesis describes the importance of spa tourism in Greece reflecting on its history as well as its current status in Greek tourism and the health industry. Its content features basic terminology of the spa industry, specifications and development of the European balneology. This thesis also offers a view on Greek spa market and its performance including legislative and legal framework of the spa sector as well as a SWOT analysis of the Greek spa market. Last but not least it focuses on prospects and possibilities of cooperation between Greece and The Czech Republic in this field. It does so by introducing a new product to the travel industry for Czech clients. This new product takes into consideration current state of demand and health service in the Czech Republic as well as the offerings available from the Greek side.
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The Significance of Slovenian Spa Tourism – Comparison with Czech Republic
Hnátková, Andrea ; Valentová, Jana (advisor) ; Mertlíková, Gabriela (referee)
The thesis concentrates on characteristics os Slovenian balneology and its comparison with spa tourism in the Czech Republic. It comes out of a hypothesis that balneology of both states has a similar tradition. The European spa tourism is identified as a health tourism on our continent. The thesis includes definition of basic ideas of balneology, health tourism and approaching Slovenia as a tourist destination. The second part concentrates on characteristics of Slovenian balneology, conditions of offering spa treatment and statistics of Slovenian balneology. It shortely depicts 15 Slovenian health resorts which are certified by the state. The comparison with Czech republic is based on table system. Firstly, the compared data are put for the Czech Republik, secondly there is the comparison with Slovenia.
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