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National Repository of Grey Literature

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Zákaznické služby na českém mobilním telekomunikačním trhu. Komparativní analýza Hanzlík, Radek ; Koudelka, Jan (advisor) ; Lédr, Petr (referee) The main goal of this thesis is to compare the quality of customer service between the Mobile Network Operators (MNOs) and Mobile Virtual Network Operators (MVNOs) on the Czech mobile telecommunication market. The mystery shopping method is used as the source of data for the comparative analysis. Detailed record

Evaluation of the Services Delivered in the Retail Shops BOLECH, Václav This thesis is focused on evaluation of the service quality in selected retail outlets or shops. The main goal of this thesis was to evaluate the level of customer service while engaged in the transaction of selling pre-selected goods in selected retail outlets. Based on the results of this evaluation, a sub-goal of this thesis was to either validate or to disprove the given hypotheses. As an introduction I define basic terms of service quality, customer satisfaction with a service, marketing Research and mystery shopping. . After depicting the basic theoretical principles of mystery shopping, I moved on to the practical (hands-on) portion of my thesis where I evaluate retail outlets for pre-selected company. Evaluation is carried out by using mystery shopping. After conclusion of mystery shopping, the data was analyzed and synthesized, which allowed me to evaluate the results and draw appropriate conclusions, proposal and recommendation to the pre-selected company. Detailed record

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