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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Application of Branding Concepts for the Development of the Competitiveness of Bank
 Bělovská, Lucie ; Dobeš,, Kamil (referee) ; Zich, Robert (advisor)
The diploma thesis is focused on utilization of development concepts of the brand of Air Bank for strengthening the competitiveness. Based on the theoretical knowledge and methodology according to Ko Floor, the current situation of the company is assessed. Subsequently, analyzes are made to determine the brand position on the market. Results of these analyzes set out proposals for solutions to support brand development.
Detailed record
Application of Branding Concepts for the Development of the Competitiveness of Bank
 Bělovská, Lucie ; Dobeš,, Kamil (referee) ; Zich, Robert (advisor)
The diploma thesis is focused on utilization of development concepts of the brand of Air Bank for strengthening the competitiveness. Based on the theoretical knowledge and methodology according to Ko Floor, the current situation of the company is assessed. Subsequently, analyzes are made to determine the brand position on the market. Results of these analyzes set out proposals for solutions to support brand development.
Detailed record

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