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The Channel of Influence? YouTube Advertising and the Hipster Phenomenon
Horáková, Zuzana ; Balon, Jan (advisor) ; Hájek, Martin (referee)
This research seeks to address the topic of the influence of the YouTube advertising on society as seen by the members of hipster subculture. This work aims to explore the attitude of hipsters towards the YouTube thanks to an analysis of the interviews and also with the help of a theoretical framework of core concepts such as subculture, hipster, lifestyle or advertising practices. The reason I address hipster attitudes is the fact, that hipster phenomenon has become widespread nowadays. Moreover, those individuals are associated with skeptical stance towards the mainstream trends. Therefore, I have decided to confront the ostensibly distrustful view of hipsters towards YouTube as a representative of modern mainstream and then analyze self-proclaimed attitudes of hipsters as such.
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The Channel of Influence? YouTube Advertising and the Hipster Phenomenon
Horáková, Zuzana ; Balon, Jan (advisor) ; Hájek, Martin (referee)
This research seeks to address the topic of the influence of the YouTube advertising on society as seen by the members of hipster subculture. This work aims to explore the attitude of hipsters towards the YouTube thanks to an analysis of the interviews and also with the help of a theoretical framework of core concepts such as subculture, hipster, lifestyle or advertising practices. The reason I address hipster attitudes is the fact, that hipster phenomenon has become widespread nowadays. Moreover, those individuals are associated with skeptical stance towards the mainstream trends. Therefore, I have decided to confront the ostensibly distrustful view of hipsters towards YouTube as a representative of modern mainstream and then analyze self-proclaimed attitudes of hipsters as such.
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The semiotic analysis of advertisement aimed at children and youth
PĚŠKOVÁ, Lucie
The assigned bachelor thesis named "The semiotic analysis of advertisement aimed at children and youth" is an analysis of a sample of advertisements from the magazine Bravo Girl! focused on young girls. The method utilized in this work is based primarily on semiotic analysis explained in texts by Roland Barthes. The work is imaginary divided into two parts; the theoretical section explains the basic concepts of the semiotics. In the practical part, at first I constitute the magazine itself and then I present the analysis of six selected advertisements.
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