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National Repository of Grey Literature

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	Proposal of a Communication Plan for the Wedding Season 2021 Veselá, Marie ; Bumberová, Veronika (referee) ; Kaňovská, Lucie (advisor) This diploma thesis deals with the proposals of the communication plan for the wedding season 2021. The theoretical part explains the basic concepts related to the field of marketing communication, the analytical part introduces the characteristics of my business and activities in the field of communication with customers. Based on the results of the analytical part of the work, a draft communication plan for the upcoming wedding season is compiled. Detailed record
	Proposal of a Communication Plan for the Wedding Season 2021 Veselá, Marie ; Bumberová, Veronika (referee) ; Kaňovská, Lucie (advisor) This diploma thesis deals with the proposals of the communication plan for the wedding season 2021. The theoretical part explains the basic concepts related to the field of marketing communication, the analytical part introduces the characteristics of my business and activities in the field of communication with customers. Based on the results of the analytical part of the work, a draft communication plan for the upcoming wedding season is compiled. Detailed record
	Marketing in wedding photography TVAROH, Jiří Diploma work analyzes the market of weddings - the structure and needs of customers. Selection of the appropriate mix of communication tools with a focus on Web 2.0 and evaluate the results. Everything a concrete business. Detailed record

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