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Propagace vysokoškolských geografických pracovišť v České republice
VANČURA, Tadeáš Michael
The bachelor's thesis focuses on marketing communication of geography departments at universities in the Czech Republic. The aim of the work is not only to analyse the current state and potential of the promotion of geography departments at Czech universities on the basis of their presentation, website, social network (Facebook, Instagram) and based on data obtained, but also to propose an optimal strategy to promote a specific department of geography which would increase its visibility, attractiveness and prestige in the eyes of selected target groups. The bachelor's thesis first maps the occurrence of geography departments at public universities in the Czech Republic, explains the basic principles of marketing communication and explores the most frequently used social networks. The work analyses the social networks used across institutions, describes basic indicators such as numbers of followers, frequency of posts or focus of content, etc., and further assesses the use of websites from specific departments. Using the information gathered, the work proposes specific strategy for efficient use of the social network Instagram on the example of the Department of Geography of the Faculty of Education of the University of South Bohemia.
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Methodology of Website Design
Zkoumalová, Barbora ; Kuchařová, Eva (referee) ; Koch, Miloš (advisor)
The object of my bachelor’s thesis is realization of new web page for ABB přívěsy s.r.o company. Actual web page will be modernized especially with regard the functional processing and quality SEO analysis. Practical part includes creating of graphic design and processing procedure of final Internet presentation. Web page is create base on knowedge company owner.
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E-commerce Solution for STAVEBNÍ CENTRUM Group s.r.o.
Škapa, Jan ; Burda, Tomáš (referee) ; Luhan, Jan (advisor)
This bachelor thesis deals with the inovation of an e-commerce solution of the company STAVEBNÍ CENTRUM Group s.r.o., which deals in the sales and rentals of construction machines and products. Firstly this thesis introduces the theory behind e-commerce in general, secondly it analyzes the current e-commerce solution in the context of the whole company and lastly it describes the implementation of a new version of the e-commerce solution.
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Design an Information System for TOM 1303 Maracaibo
Mencner, Jacek ; Šimon, Michal (referee) ; Klusák, Aleš (advisor)
The aim of this bachelor thesis is a design of an informatik systém fo rTourist club of Youth – TOM 1303 Maracaibo. The work is dividend into theoretical and practical part. The first part will focus on theoretical issues about informatio nsystem. In the practical part I’ll do ananalysis of the existing system and design of the new system.
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Design of database and company website
Slobodník, Milan ; Beneš, Nikola (referee) ; Kříž, Jiří (advisor)
The bachleor's thesis describes the database design and the process of company website design. This work is concerned with the basic theoretical resource and it also analyses current problem in the company trying to solve it in a suitable way. The decision procedure is divided into 2 parts: Company website and Database. The content of the first part is the detailed description of each steps, which web design is coming through: The counsel, Primary draft, Programming, Graphic concept and Location of web presentation on the internet. In the second part database model, the tables and coupling between them are created.
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Design of E-shop
Hamala, Jakub ; Weirich, Pavel (referee) ; Luhan, Jan (advisor)
Bachelor’s thesis describes procedures during creation of e-shop. Description starts with input analysis, continues with design of information architecture, design of graphic layout and ends with programming and inserting of websites on the internet. These procedures are applied and real model eshop is created. Bachelor’s thesis is focused on a usability of shop design and its utility in the real world.
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Website Design
Dlasková, Jana ; Červenka, Vladimír (referee) ; Koch, Miloš (advisor)
This thesis describes the design and creation of web sites for kindergarten. The goal is to create a functional and dynamic website which will reflect the nature of kindergarten. Website will serve mainly to parents of children.
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Proposal of Website
Erle, Vojtěch ; Šmejda, Jan (referee) ; Řešetková, Dagmar (advisor)
This bachelor’s thesis deals with the design and creation of websites firm Malokapacitní jatka Machač, s.r.o. using HTML and cascading style sheets to increase demand of the company. The thesis includes theoretical background, the selection of suitable analysis tools to create websites and description of the actual design of the site.
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Proposal of Website
Zajac, Matej ; Klusák, Aleš (referee) ; Řešetková, Dagmar (advisor)
This Bachelor´s thesis is focused on plan and realisation of website presentation of company Peter Putirka, which is running retail store Farby - Laky - Drogéria. Retail store isn’t situated in frequent part of city, so website can help to bring more customers to store, what can be positive for company to make higher profit.
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