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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marketing Research for the Sticky Password Product
 Nárožná, Gabriela ; Bílek, Petr (referee) ; Chlebovský, Vít (advisor)
This diploma thesis deals with marketing research for Lamantine software, a.s. software company. This company operates in the area of software development. Specifically this thesis aims on marketing research for the Sticky Password product, password manager and form filler. The stress is put on identification of competitive products, target groups and segments, their needs and expectations. With the help of marketing tools and web analytic tools the marketing environment analysis and survey are accomplished.
Detailed record
Marketing Research for the Sticky Password Product
 Nárožná, Gabriela ; Bílek, Petr (referee) ; Chlebovský, Vít (advisor)
This diploma thesis deals with marketing research for Lamantine software, a.s. software company. This company operates in the area of software development. Specifically this thesis aims on marketing research for the Sticky Password product, password manager and form filler. The stress is put on identification of competitive products, target groups and segments, their needs and expectations. With the help of marketing tools and web analytic tools the marketing environment analysis and survey are accomplished.
Detailed record

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