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Design for production of analog watch case
Vilímovský, Daniel ; Kouřil, Karel (referee) ; Sedlák, Josef (advisor)
The aim of this bachelor thesis is a brief introduction to the watch industry and the characteristics of Rapid Prototyping. The practical part is focused on creating models of individual watch components in 3D parametric program Autodesk Inventor and following production by various methods on 3D printer. Part of the thesis is also assembly, including the watch movement installation. The thesis is concluded with a technical-economic evaluation and comparison with currently used production methods.
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Design of fitness bracelet
Zboran, Martin ; Buganská, Tamara (referee) ; Haltof, Vladimír (advisor)
The aim of this bachelor thesis consists of smart fitness band design and it’s accessories. Appart from displaying time and date, this device can analyze physical activity and body functions regarding sport activities. Designed product meets technical and ergonomical requirements, brings inovations in charging and putting on. Simultaneously an original design was achieved. Designed charging mechanism allows more comfortable use thanks to ability to charge the device while still on hand.
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Design for production of analog watch case
Vilímovský, Daniel ; Kouřil, Karel (referee) ; Sedlák, Josef (advisor)
The aim of this bachelor thesis is a brief introduction to the watch industry and the characteristics of Rapid Prototyping. The practical part is focused on creating models of individual watch components in 3D parametric program Autodesk Inventor and following production by various methods on 3D printer. Part of the thesis is also assembly, including the watch movement installation. The thesis is concluded with a technical-economic evaluation and comparison with currently used production methods.
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Marketing Strategy of a New Watch Brand for the Czech Market
Vláhová, Alžběta ; Průša, Přemysl (advisor) ; Asmalovskij, Alexandr (referee)
As a part of the Jasněna Vláhová s.r.o. company's strategic planning, considering unsufficient satisfaction of the young customers by the current offer, there arose an idea of creating a completely new brand called SUNDAY ROSE. It puts emphasis on a memorable design and an experience given by the remarkable shopping atmosphere, which the target audience requires. This thesis contains a comprehesive marketing strategy for this brand, a design of its marketing mix, which is in several parts devided into B2B and B2C segments. At the same time, it suggests changes for the company's current product lines.
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