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The Proposal of Improving the Company Promotion
Kopřivová, Gabriela ; Sedlák, Petr (referee) ; Mikulec, Luděk (advisor)
This master´s thesis was elaborated for the company AUTOELEGANCE BRNO, s. r. o., that works in the automobile industry. It analyses and evaluates its marketing communication and examines imperfections in this field. It contains a proposals of improving the company promotion, which include new methods of the company marketing communication and their application in practice, leading to an increase of the saleability.
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The Proposal of Improvement in Offer of Hotel Services
Jašová, Zuzana ; Král, Petr (referee) ; Mikulec, Luděk (advisor)
The diploma thesis was processed at the Hotel Pod Zámkem at Velké Meziříčí. It analyzes and evaluates its marketing communication and examines imperfections in this field. It contains proposals for improving the company promotion, which include new methods of the company marketing communication and their application in practice, leading to a growth of the hotel and the restaurant.
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The Proposal of Improvement in Offer of Hotel Services
Jašová, Zuzana ; Král, Petr (referee) ; Mikulec, Luděk (advisor)
The diploma thesis was processed at the Hotel Pod Zámkem at Velké Meziříčí. It analyzes and evaluates its marketing communication and examines imperfections in this field. It contains proposals for improving the company promotion, which include new methods of the company marketing communication and their application in practice, leading to a growth of the hotel and the restaurant.
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|
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The Proposal of Improving the Company Promotion
Kopřivová, Gabriela ; Sedlák, Petr (referee) ; Mikulec, Luděk (advisor)
This master´s thesis was elaborated for the company AUTOELEGANCE BRNO, s. r. o., that works in the automobile industry. It analyses and evaluates its marketing communication and examines imperfections in this field. It contains a proposals of improving the company promotion, which include new methods of the company marketing communication and their application in practice, leading to an increase of the saleability.
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