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Analysis of environment of the company
Junková, Šarlota ; Dvořáček, Jiří (advisor) ; Krause, Josef (referee)
The thesis analyses environment of the company Vinotéka U Mouřenína, which carries on the import, selling and serving wine, cognac and delicates from the Czech Republic, France and Italy. The thesis is divided into two parts, the first one is theoretical and the second one is practical. PESTLE analysis is used to examine the macroenvironment and Porter five forces analysis is used to examine the microenvironment. At last SWOT analysis is used for analysing internal and external environment of the company. The main purpose of this thesis is to describe the main factors affecting the company.
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Analysis of environment of the company Camaieu česká, s.r.o.
Votočková, Iveta ; Dvořáček, Jiří (advisor) ; Ďurkáň, Erik (referee)
The thesis analyses environment of the company Camaieu česká, s.r.o., which carries on the retail sale of womenswear. The thesis is devided into theoretical and pracitcal. PESTLE analysis is used to examine the macroenvironment and Porter five forces analysis is used to examine the microenvironment. The SWOT analysis combines analysis of internal and external environment of the company. The main purpose of this thesis si to describe factors, which affecting the company.
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Analysis of environment of the company Severočeské doly, a.s
Nerudová, Andrea ; Dvořáček, Jiří (advisor) ; Slunčík, Peter (referee)
The bachelor's thesis analyses a business environment of the company Severočeské doly, a. s.. The company's core business is the excavation, processing, and sale of brown coal and associated raw materials. The thesis has two parts, theoretic and analytic. 7S analysis is used to analyse the internal business environment. Porter five forces analysis is used to analyse the microenvironment and PESTLE analysis is used to analyse the macroenvironment. The last analysis is the SWOT analysis, in which I use outcomes of previous analyses. The main goal of this thesis is to analyse key factors, which have positive or negative influence on the company.
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