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Outer grounds of the selected company and its assesment
NAJMANOVÁ, Zuzana
The intention of my report was assesment of the present situation and the market position of Iveria-tour by analyzing the outer enviroments. Based on these findings than designing optimum strategy for the company to help to maintain and improve its position on the market. Among the analysis I used is the STEP analysis, Porter model, the trend and need analysis and the last one SWOT analysis on all of which the strategy is based on.
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Strategic Analysis of an Enterprise
Dudincová, Jana ; Kovář, František (advisor) ; Tučková, Zuzana (referee)
In my diploma thesis I have worked up a strategic analysis of the Pacovské strojírny Inc. company, during which I have used various methods of internal and external strategic analysis. Strategic analysis included Analysis of Company Resources, Portfolio Analysis and SWOT Analysis. The external strategic analysis included Porter's Five Forces Model, PEST Analysis and Competitors Analysis. On the basis of the aforementioned analyses I recommended a suitable strategy for future development of the enterprise.
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The choice of strategy for small and medium-sized enterprises
POSPÍŠIL, Tomáš
The subject of my bachelor dissertation is made a strategy analysis of a selected company and to suggest changes that happened strategy more effectively. This thesis consists of a theoretical and a practical part. The teoretical part deals whit the definitions of the terms strategy and strategic analysis. It characterises the metods analysis of the micro environment, analysis of the macro environment and analysis of the company´s internal environment. The practical part refers to the informations from the teoretical part. The practical part contains description strategic analysis of a selected company. The ending part of this dissertation is SWOT analysis and proposes changes and new strategy for a company.
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Analysis of external environment of the chosen non-profit making organization
RŮŽKOVÁ, Marie
Objective of this bachelor thesis is to evaluate the current situation and competitive position of the non-profit making organization Sdružení vlastníků obecních a soukromých lesů v ČR through analyses of external environment. On the basis of findings to propose an optimal strategy for the chosen non-profit making organization in order to maintain or improve its present position.
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Investigation of market opportunities for selected company
KROTKÁ, Veronika
My Diploma Thesis is themed Investigation of market opportunities for a selected company, the Haberdashery in Vyšší Brod and their draft solution, including financial situation.The Diploma Thesis consists of two main parts: literature search and a practical part. The first step to understand the theme was a study of special literature written by the most prestigious Czech and foreign authors. Further step for a composition of the literature search was a preparation of the practical part that followed. First of all I analysed the textile industry segment.I consulted processing of the company characteristics with the owner of the company and her external auditor.An important step to meet the objective was an environmental analysis, within which I applied the below listed partial analyses:PEST analysis,Porter{\crq}s five forces,Internal Analysis of a company,SWOT analysis.To complete this thesis I carried out a questionnaire survey within the company customers that was applied for the first time during the Bachelor{\crq}s Thesis themed Effect of a microenvironment on satisfaction of customer needs and wishes in a selected company.In conclusion I made an assessment of the company existing situation, proposed solution and herewith met the objective of my Diploma Thesis.
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