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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Sport and physical activities in senior population - situation and promotion in Cheb town
 Mašková, Markéta ; Slepičková, Irena (advisor) ; Mudrák, Jiří (referee)
Title: Sport and physical activities in senior population - situation and promotion in Cheb Town The aim of this thesis is to examine what way of life seniors in Cheb prefer, what physical level they achieve and what specific programs and opportunities for leisure activities for this specific group of people in Cheb is organized. Conducted survey is to provide answers to questions primarily related to the level of physical activity of seniors and integration of these activities in their lifestyle and perception and satisfaction wit treir own health and life. Results of this work are the proposals that could help engage more seniors in an active lifestyle and proposals that could be considered by established organizations devoted to work with this specific group of people. Powered by TCPDF (www.tcpdf.org)
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Qualitative study of Slovak respondents perception of health: implications for health marketing
 Šefčíková, Natália ; Karlíček, Miroslav (advisor) ; Říha, David (referee)
The thesis focuses on the analysis of health in terms of health marketing, which is identified as the broad term that includes public health branding, as well as the commercial health branding. Emphasis is placed on the Slovak market. The theoretical part deals with the concept of health, the value of health and health literacy. This part consists of a situation analysis of the Slovak market of health, its demographic and health characteristics as well as the description of health and health care in Czechosovakia. The core of the theoretical part of the thesis is a comprehensive analysis of the health marketing. The practical part with qualitative market research method ZMET examines perception of health of Slovak respondents, connects gained information from the theoretical part of the thesis and gives recommendations for the health marketing by taking limitations of the used qualitative research method in consideration. The aim of my Master's Thesis is to show the importance of penetration into the minds of consumers by creating marketing campaigns and revealed deep metaphors apply to product design, advertising and marketing communication in general.
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