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National Repository of Grey Literature

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Modern Technologies in Retailing Macháčová, Petra ; Zeman, Jiří (advisor) ; Filipová, Alena (referee) The aim of this bachelor thesis is to characterize new trends and development of modern technologies in retailing, and then specify modern technologies that are most frequently used in the Czech Republic and in the world. The thesis is divided into three chapters. The first chapter deals with the characteristics of trade and includes introduction of the retail sector. The second chapter deals with specific retail technologies used both on the Czech and world market. The final third chapter is dedicated to consumers and includes own marketing research that was performed in the form of a questionnaire. Detailed record

Functionality of the electronic shop Alza.cz and comparison between the e-shops Czech Computer and Mironet Kočí, Michal ; Kučerová, Helena (advisor) The aim of my bachelor thesis is to give the description of the functionalities of the electronic shop Alza.cz. It deals with the appearance of and ordering of information on the e-shop's website. The paper provides a description of how the Alza system operates, the functions and possibilities it offers. The bachelor thesis illustrates concrete shopping and customer ordering procedures. The focus of this project is the comparison of functionalities between the eshops Alza.cz, Czech Computer and Mironet. The whole project is based on a survey of the individual e-shops with the purpose of finding out the differences between the systems they apply. Detailed record

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