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National Repository of Grey Literature

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	Pre-loved: vintage shops as an alternative to fast fashion Borisova, Varvara ; Abu Ghosh, Yasar (advisor) ; Sosna, Daniel (referee) "Pre-loved: vintage shops as an alternative to fast fashion" Mgr. Varvara Borisova Supervisor: Mgr. Yasar Abu Ghosh, Ph.D. Abstract Thrifting has long been perceived as a matter of nonconformists, eccentric artists, and people with limited budgets. However, the consumerist philosophy of so-called fast fashion which is driven by the ever-changing trends and the impact of the fashion industry on environment and global labor market has become a reason for many customers to find a greener and more ethical way to supply their wardrobes. While some of us gave up shopping at all, fashion gurus turned their attention to secondhand clothes: thrift shops changed to vintage boutiques and used garments became known as "pre-loved". This thesis aims to analyze practices which owners of Czech secondhand and vintage shops use to create value, understand the obsession by things from the 20th century and focus on the role of such stores in the development of sustainable fashion in the Czech Republic. Key words: vintage, thrift, theory of value, fast fashion, nostalgia, sustainability, material culture Detailed record
	Product Advertisement in Czechoslovakia in 70s - 80s and its comeback Vomelová, Petra ; Vošahlíková, Pavla (advisor) ; Cebe, Jan (referee) - the market through the campaign RETRO Týden comparing fifteen "retro" packages that were sold during socialistic era fifteen "present" s' Detailed record
	Vintage fashion in Czech Republic Hochmuthová, Terézia ; Holeček, Tomáš (advisor) ; Kotík, Michal (referee) This paper is concerned with contemporary usage of old clothing under the term "vintage". The interpretation is based on Gilles Lipovetsky's theory of fashion (vintage as a fashion phenomenon) and Roland Barthes' semiologic explanation of the fashion system (vintage as a fashion sign). Vintage as a fashion phenomenon is characterized by presence of the two typical modern cultural values. The value of human individuality is accomplished through connection of conformism and individualism, whilst the value of change is accomplished through appreciation of the fashion of the past. The described practice originated in the late 20th century in Western Europe and North America and is recently diffusing to the Czech Republic. In the local context it is developed and distributed in public with the help of mass media and garment industries. Legitimization of the fashion sign proceeds within the framework of the fashion discourse giving rise to the vintage as a collectively shared meaning. From this viewpoint this phenomenon reflects particular features of the contemporary society. Detailed record

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