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Marketingová strategie pro vybraný vinný bar
Jakubčíková, Nela
This bachelor's thesis focuses on optimizing the business activities in the market within the wine industry. The objective of the work is to propose a new marketing strategy that can attract new customers, enhance the loyalty of existing ones, and consequently increase the revenue of the selected business. To gather data for the analysis, a questionnaire survey was conducted, complemented by interviews with the owner and employees. After processing the data obtained from the questionnaire, suitable recommendations, accompanied by specific proposals, were formulated.
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Propagace vinařské turistiky v Jihomoravském kraji
Novotná, Simona
This bachelor thesis focuses on the promotion of wine tourism in the South Moravian Region with a focus on printed promotional materials. In the current era, the online environment is used every day, so this thesis focuses on the printed form to see if it does not lose its relevance. The aim of this thesis is to define the relevance of printed promotional materials for wine tourism. A qualitative method using semistructured interviews was chosen for the research. The analytical part includes content analysis and then analysis of the interview responses. The discussion discusses the research questions that help define the stated objective. Based on the analysis of the responses and research questions, it was found that printed promotional materials in wine tourism are still relevant. As the online form is starting to come to the fore, all those producing printed materials should start to adapt to this form of materials as well.Based on the results, several proposals were presented.
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Vývoj vinařství v obci Zaječí a možnosti jeho rozvoje
Šenkýřová, Kateřina
The topic of this following thesis is the analysis of the wine development in Zaječí area. In the literature part are specified the basic terms about a grapewine, from the harvest until the final creation of a wine. My own work is primarily focused on analysis of the historic development of the wine tradition on which is then made an analysis which describes the current situation and then characterizes the natural conditions of this area. This thesis is based on my experiences, gathered information and on a SWOT analysis. The final step is a proposal which's goal is to improve the development of the wine cul-ture and the overall positive impact on the life in this area. Based on the gathered infor-mation it was found out that this village has a very strong potetinal and therefore it still should be supported in the future.
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Vliv vinařské turistiky na cestovní ruch města Znojma
Blahová, Alena
Blahová, A. Effect of wine tourism on town tourism of Znojmo. Bachelor thesis. Brno: Mendel University, 2017. This thesis deals with the influence of wine tourism in the town tourism of Znojmo and overall evaluation of wine tourism in Znojmo. Basic concepts related to tour-ism and wine tourism are explained in the literature review. Own part of the thesis represents the town of Znojmo, major tourist attractions and wine tourism in Zno-jmo. Recommendation for promotion and development of wine tourism in Znojmo is suggested on the basis of the survey.
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Kvalita ve vinařských destinacích
Mišková, Lucie
Mišková, L,. Quality in wine destinations. Bachelor thesis. Brno: Mendel University, 2018. This bachelor thesis deals with factors of quality in wine destination Lednicko-valtický areál a Pálava. The first part is theoretical and explains the terms related to this theme, as tourism and its quality in wine destination Lednicko-valtický areál and Pálava. The second part is practical and it is consists of the quantitative research that evaluates particular factors of loyalty and quality of tourism in the mention wine destination. It continues with an analysis of actual situation of desti-nation and evaluation of quality factors based on IPA analysis. The new sugges-tions are recommended at the end to increase quality of tourism in this wine destination.
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Sociální podmínky pro agrobyznys: případová studie Modré hory
Pokorná, Lucie
The Bachelor thesis deals with the conditions which characterise the micro-region of Modré hory. Especially the issue of agribussines and conditions for its social development. The content of the thesis introduces the main terms related with the issue, the characteristics of the micro-region analysis associated with the development of the population (including the long term stability), the demographic structure of the population, education, employment and business opportunities. I also delineate agriculture in the micro-region, focusing on the cadastral area and ways of its cultivation. The thesis deals with tourist localities in the micro-region; including agrotourism and bicycle-tourism as well. I also focus on organisations that support tourism development by organising events focused on wine tourism. In conclusion the results are evaluated and options are suggested for future development.
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Mezinárodní spolupráce jako nástroj rozvoje vinařské turistiky
Hanyková, Jana
The subject of my thesis is the creating project of cooperation between the Czech Republic and Chile. Whereas the both countries, more or less, they grow grapes and offer opportunities in wine tourism, the proposed project will involve just in this area. The work is divided into two parts. The first one is a literature review, which focuses on aspects of international cooperation among Latin America countries, approaches to cooperation from the perspective of the European Union and the methods for evaluating the effectiveness of projects. Part of the literature review is also the current situation of viticulture, winemaking and wine tourism in both countries. The main source of information is special literature. Then there is the own work including evaluation of examples of successfully implemented projects in wine tourism, comparison of the two countries in the field of wine tourism and the proposed project of cooperation for the Czech Republic and Chile in this area. At last but not least, there will be given information from the survey.
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Analýza vinařského a vinohradnického odvětví ve vybraném regionu
Říha, Jakub
The subject of the diploma thesis is the evaluation of wine and wine growing industry in the Czech Republic and Argentina, and its comparison. The work describes the current situation of the market in wine tourism and opportunities for further development. In conclusion, based on analyzes and marketing research are developed recommendations for the development of wine tourism in the Czech Republic.
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Využití tradičních hodnot a vliv západního modelu podnikání ve vinařství
Stehlíková, Martina
The Bachelor's Diploma Thesis Utilization of Traditional Values and the Influence of the Western Model of Enterprise on Viniculture is divided into four main chapters which are further divided into subchapters. The first chapter deals with the development of viniculture in Western European countries and the current state of global wine production. In the second chapter I analyse traditions related to viniculture, folklore and vinitourism. The third chapter describes wine enterprises in the Czech Republic, wine import and export, wine business legislation and the wine black market. The last chapter explores the basic characteristics of the wine business model and the new alternatives in the sphere of marketing and digital technologies.
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