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Foreign Business Activities of Company
Doležel, Vladimír ; Polednik, Franciszek (referee) ; Koleňák, Jiří (advisor)
This Master’s thesis has been elaborated on the basis of a real issue, which a company, which decided to procure it’s full time presence in the Austria’s market, is facing. The analysis of the present state, which proved the rationality of the decision, is followed by a theoretical fundament of this thesis, that lays the foundations of the specific proposal leading to reach the aim given by the company. The theoretical part of the thesis deals with the core of the international trade and its brief history. The thesis is further focused on the areas of the international trade important for solving the given issue. The main areas are as follows: international trade legal regime, law of international trade, risks in the international trade, ways of penetration into a foreign market. Based on the knowledge attained in the theoretical part of this thesis, while applying them, I have come to the conclusion, that it would be best for the company to establish a branch office in the Austria. The conclusion is followed by a factual proposal of progress supplemented by a calculation of costs of establishing the branch office and calculation of operating costs for the first year. I am also proposing a strategy for legal relationships being concluded by a branch office and marketing strategy for the first year.
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Foreign Business Activities of Company
Doležel, Vladimír ; Polednik, Franciszek (referee) ; Koleňák, Jiří (advisor)
This Master’s thesis has been elaborated on the basis of a real issue, which a company, which decided to procure it’s full time presence in the Austria’s market, is facing. The analysis of the present state, which proved the rationality of the decision, is followed by a theoretical fundament of this thesis, that lays the foundations of the specific proposal leading to reach the aim given by the company. The theoretical part of the thesis deals with the core of the international trade and its brief history. The thesis is further focused on the areas of the international trade important for solving the given issue. The main areas are as follows: international trade legal regime, law of international trade, risks in the international trade, ways of penetration into a foreign market. Based on the knowledge attained in the theoretical part of this thesis, while applying them, I have come to the conclusion, that it would be best for the company to establish a branch office in the Austria. The conclusion is followed by a factual proposal of progress supplemented by a calculation of costs of establishing the branch office and calculation of operating costs for the first year. I am also proposing a strategy for legal relationships being concluded by a branch office and marketing strategy for the first year.
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Vertical integration - benefits and drawbacks
Čermáková, Blanka ; Buus, Tomáš (advisor) ; Krabec, Tomáš (referee)
The thesis introduces thorough analysis of current approach towards margin squeeze practice, an abuse of dominant position by vertically integrated entity. For proper categorization, definition and understanding of the basic assumptions behind the strategy of margin squeeze and its application, the paper presents necessary conceptual apparatus. Further the paper deals also with regulatory framework of abuses of dominant position, national as well as international. In the practical section the paper introduces margin squeeze strategy within telecommunication industry and its regulatory framework in the Czech republic and brings recommendations for ex-ante margin squeeze testing in relation with current European regulators policy updates following the dynamic technological development of the industry.
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Concentration and Consolidation in the American Film Industry
Macko, Ondřej ; Hanzlík, Jan (advisor) ; Riedlbauch, Václav (referee)
This bachelor thesis deals with issue of concentration and consolidation of the film industry. The thesis summaries knowledge from economy, media industry and history of film studios. In theoretical part, there are described the basic concepts of acquisition, merges, cartel agreements, vertical and horizontal integration. It explains historical context, compares the different approaches and differences in terminology and introduces the issue. The practical part discusses progress and results of research, which is focused on the different preferences of Czech and American audience.
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The Analysis of the Impact of Antitrust Policy on the Hollywood Film Industry in 1940's
Wolf, Vojtěch ; Stellner, František (advisor) ; Jeřábková, Zdenka (referee)
In the 1940s Hollywood saw the biggest changes in its history. Based on a series of antitrust investigations, the U.S. Supreme Court decided to break up the Hollywood studio system -- production, distribution and exhibition. As a result, the studios were forced to sell their affiliated theatre chains and to abandon certain business practices, such as block booking and blind selling. The purpose of my thesis is to clarify how the film industry was affected by this intervention and whether these changes should have occurred, in the first place.
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The use of logistics in a manufacturing company
BODLÁKOVÁ, Alena
The graduation thesis deals with the use of logistics in the brewery Pivovar Protivín a. s. The paper presents a view of the current situation of Czech breweries in the Czech Republic as well as in the world. It maps the trends of recent years in the brewing industry and shows how Czech breweries have faced up the economic crisis. The results of Pivovar Protivín are presented and compared with the results of Svijany brewery. The distribution of Protivín brewery products is analyzed. Based on the analysis, the time frame of beer delivery to customers is made. Further on, the questions of the packaging management in Protivín brewery are dealt with. Breweries are specific for complex and expensive reverse logistics of returnable packaging. The question whether producing beer in PET bottles would be appropriate for Protivín brewery is studied. Determining the level of services provided for brewery customers is examined. According to the results presented here, the greatest demands on services provided by breweries appeared to be those by the customers in gastronomy sphere. Based on the questionnaire investigation, the standards in providing brewing services were set together. Finally, I suggested possible improvements that should lead to cost savings, greater flexibility of operations and competitive advantages for the Protivín brewery as well as for the whole K Brewery Group.
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Vertical integration and vertical restraints - The Case of the Czech manufacturing industry
Hronza, Martin ; Zemplinerová, Alena (advisor) ; Brožová, Dagmar (referee)
Diploma thesis "Vertical integration and vertical restraints - The Case of the Czech manufacturing industry" deals with the empirical examination of the influence of the degree of vertical integration on the productivity of Czech firms in the manufacturing industry and is focused on some aspects of the automotive industry during the period 1998 -- 2007. At the theoretical level the work deals with determinants of vertical integration and vertical restraints, both on an individual level and also in terms of social welfare. The results of the analysis show the existence of the negative relationship between the degree of vertical integration and the productivity of companies in the manufacturing sector. Examination of the automotive industry showed reduction of the output gap between domestic and foreign firms.
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