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Proposals for Non-Financial Motivation of Retail Managers
Bodorík, Boris ; Bednářová, Markéta (referee) ; Pfeifer, Marcel Rolf (advisor)
This bachelor thesis focuses on evaluating and proposing non-financial motivation for the branch managers of a hypermarket in a retail company with the aim of increasing employee satisfaction and achieving the primary goals of the hypermarket branch. The theoretical part of the thesis addresses the concept of motivation, its importance in the work environment, and various ways to achieve it. The practical part involves the use of questionnaire surveys and personal interviews with branch managers to assess current motivational strategies and identify potential areas for improvement. The results of the thesis will serve as a basis for proposing effective non-financial motivational strategies aimed at promoting employee engagement and performance.

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