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Brno waterfront - rehabilitation of rivers and their surrounding areas
Vrána, Adam ; ing.arch. Lukáš Ležatka, Ph.D (referee) ; Pavlovský, Tomáš (advisor)
The aim of the assignment was to rehabilitate the area of the Brno embankment of the river Svitava and the nearby surroundings of the river. This is the modification of the river's seashore, the modification of public spaces and the completion of individual objects. The solved territory is defined in the east and north of Cejl streets, on the east of the Svitava river and on the south by Tkalcovska street. The principles of the proposal are based on the necessary changes to the territory. The biggest problem of the area is the area backups for the hypermarket parking lot and the urbanistically incoherent structure of the courtyards and the poorly functioning waterfront. The proposal focuses on making the river accessible and bringing water closer to people. On the waterfront the bicycle path is used not only by cyclists. The former hypermarket is converted into a shopping mall and the ground floor of the seafront is made up of shops, services, cafes and restaurants. For humans, a river was available that could touch water. For relaxation and recreation, the terraces are provided. Better permeability also offers the river itself. By modifying the footbridge and delivering a new footbridge in the middle part, pedicists and cyclists can better cross the river. The park and the reclamation of planted trees have been modified. The Svitavy Drive in the section of the park was also accessible by foot. The siding was preserved to a certain extent in order to be able to prepare a wagon with a café or other possibilities of the Svitava festival under the steam. The construction of new houses increases the attractiveness of the area itself and offers both flats overlooking the river with the dominant of the church as well as services in the workshops of the individual houses. Cejl street has a green and a plumbing and a missing pit. Transparency for people is from the weft loom on the waterfront through the park, business or residential street.Residential homes have ma
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Brno waterfront - rehabilitation of rivers and their surrounding areas
Vrána, Adam ; ing.arch. Lukáš Ležatka, Ph.D (referee) ; Pavlovský, Tomáš (advisor)
The aim of the assignment was to rehabilitate the area of the Brno embankment of the river Svitava and the nearby surroundings of the river. This is the modification of the river's seashore, the modification of public spaces and the completion of individual objects. The solved territory is defined in the east and north of Cejl streets, on the east of the Svitava river and on the south by Tkalcovska street. The principles of the proposal are based on the necessary changes to the territory. The biggest problem of the area is the area backups for the hypermarket parking lot and the urbanistically incoherent structure of the courtyards and the poorly functioning waterfront. The proposal focuses on making the river accessible and bringing water closer to people. On the waterfront the bicycle path is used not only by cyclists. The former hypermarket is converted into a shopping mall and the ground floor of the seafront is made up of shops, services, cafes and restaurants. For humans, a river was available that could touch water. For relaxation and recreation, the terraces are provided. Better permeability also offers the river itself. By modifying the footbridge and delivering a new footbridge in the middle part, pedicists and cyclists can better cross the river. The park and the reclamation of planted trees have been modified. The Svitavy Drive in the section of the park was also accessible by foot. The siding was preserved to a certain extent in order to be able to prepare a wagon with a café or other possibilities of the Svitava festival under the steam. The construction of new houses increases the attractiveness of the area itself and offers both flats overlooking the river with the dominant of the church as well as services in the workshops of the individual houses. Cejl street has a green and a plumbing and a missing pit. Transparency for people is from the weft loom on the waterfront through the park, business or residential street.Residential homes have ma
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The Analysis of Communication Activities of Charity project Světluška in 2010-2013
Maršíková, Tereza ; Koudelková, Petra (advisor) ; Orban, Karol (referee)
Bachelor thesis The Analysis of communication activities of charity project Světluška in 2010 - 2013 analyses communication of non-profit organization Světluška in mentioned period. In the first part, it focuses on general concentration, function and beginnings of Světluška's activity in non-profit market and field of helping to blind people in Czech Republic. Furthermore, it deals not only with communication from founding in 2003 to 2010, but also with strategy planning and marketing of non-profit organizations in general. In the next part, thesis focuses on communication in 2010 - 2013; this includes for example defining target groups, objectives and particular communication activities. Authorial research of brand perception and awareness follows, along with data analysis and evaluation. Thesis also includes suggestions how project could communicate in the future which is based on current communication's analysis and outcomes of research.
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