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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Loyalty systems in food retail
 SYMOVONYK, Nadiya
This bachelor thesis is focused on loyalty systems in food retail on Czech consumer market. At the times of data driven world, many food retailers implement loyalty systems as support of sales in order to increase their profit. Due to the high returns on the investment, including the data knowledge about the consumer. When taken from the consumers' point of view, they are driven by a favourable deal, which is the key factor in consumers' decision making. Therefore, the goal of this paper is to assess the evaluation of perception and stand of consumers in age group 18-29 years old. Practical part of this paper is conducted based upon a survey, from which action steps are suggested for the retailers.
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Loyalty programs for children and their influence on children’s behavior as a consumer
 Gruberová, Anna ; Ryšavá, Monika (advisor) ; Pešek, Ondřej (referee)
The loyalty programs are objection of this bachelor thesis. It emphasizes their importance, advantages and describes under what possible form they can appear. In the theoretical part there is introduced their placement in marketing mix. The practical part is focused on loyalty programs which are determined to children. There are also specific examples of loyalty programs. The aim of this thesis is to determine how much are children affected by them and how they gain information about them. This is examined by a questionnaire that was administered to children attending a primary school. In the conclusion there is summarized substantial information and gained results
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