Home > Search Results: keywords:"věda technologie a společnost"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
A Watch To Watch: Ethnography of User's Experience with Apple Watch
 Zavoral, David ; Stöckelová, Tereza (advisor) ; Abu Ghosh, Yasar (referee)
This thesis builds upon ethnography of Apple Watch user experience and explores its connections with Apple's different branding strategies such as official website advertisements for Apple Watch Series 4, Supplier Responsibility Progress Report (2019) and Today at Apple sessions held in Apple Stores. I draw on sociomaterial approaches with special emphasis on John Law's (2004) method-assemblage and the feminist critique of ANT managerial vision that allow me to conceptualize corporate practices as means of enacting singular and coherent commercial out-thereness and absences. The goal of this thesis is to explore possible connections between the user's experience and the corporate branding strategies which craft a series of commercial realities in order to translate the needs of other actants and enroll them in its corporate network. This paper also argues that ambivalence is central to this process as corporate branding is being constantly reshaped and reconfigured by both the branding strategy itself and the actants involved. Chapter I provides a semiotic analysis of advertisements inspired by Woolgar's (1990) concept of moral universe. The second chapter follows with examining the Progress Report which provides information on the production processes that are completely absent in exclusively...
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English