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Vnímánie veltrhov ako forma propagácie voči generácií Y
Matejčíková, Anabela
Matejčíková, A. The perception of trades and fairs as a form of promotion against generation Y. Bachelor thesis. Brno: Mendel University, 2019. The bachelor thesis examines the perception of trade fairs as a form of promotion towards generation Y. The main objective of this bachelor thesis is to de-sign and economically evaluate marketing recommendations for organizers of trades and fairs in Brno with regard to the target group - generation Y. Internal and external environment analysis, the SWOT matrix and its strategy and the questionnaire survey has been used to fulfill objective. These methods were evaluated and marketing recommendations were designed and economically evaluated.
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Význam veľtrhov cestovného ruchu pre generáciu Y
Jánošová, Vanda
The customer behaviour and customer preferences towards the various marketing communication tools in the tourism sector are changing. Generation Y is one of the groups most capable of influencing the today’s market trends. The characteristics of trade fairs as a communication medium are explained and determined as relevant or irrelevant for the generation Y. At the conclusion of the practical part, the questionnaire is interpreted and possible solutions for tourism organizations, why to target their marketing communication on the generation Y, and how to possibly attract them with their marketing communication and the exhibition as a part of it, are suggested and economically evaluated.
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Propagace firmy Agricoletech, s. r. o. se zaměřením na veletržní aktivity
Horáková, Petra
Horáková, P. Propagace firmy AGRICOLE TECH, s. r. o. se zaměřením na veletržní aktivity. Bachelor thesis. Brno: Mendel University in Brno, 2016. The bachelor thesis is focused on the design of trade fair activities for the agricultural company. The characteristics of exhibitions and trade fairs and their importance in marketing mix are presented. An analysis of the external and internal environment of the company is processed. Part of the thesis is a questionnaire survey among visitors and exhibitors at agricultural fairs.
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Mančuška, Korpaczewski, Kovanda… You will see the elite of contemporary art in Ostrava
Galerie výtvarného umění v Ostravě
What can a joint sports championship and art gallery have? Exhibition! At the initiative of the IAAF Continental Cup at the Ostrava 2018 athletics, the art project Kdo je vítězem, which was prepared by Curator Yvon Ferencová, was created at the Gallery of Fine Arts in Ostrava. The exhibition project, which presents 26 well-known contemporary artists, does not want to introduce artworks primarily depicting sporting competitions; on the contrary, it offers space to different genres and media, and invites associations to other areas as well. Císařovský, Korpaczewski, Nikitin, Kovanda, Mančuška, Šerý or Vaněk ... An unconventional exhibition will be on display in the Art House in Ostrava from June 20 to September 9.
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