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THE PERSPEKTIVES OF CLAIMING THE HEMP IN THE CZECH MARKETPLACE
PLEVKOVÁ, Jaroslava
The thesis deals with hemp (Cannabis sativa) and its utilization in many different branches of industry, food processing industry and other spheres of human existence. It results from many reasons: lead the human activities to respect his environment, to change the way of human activities, life style and thinking in relation with environment. I try to show the way, how to keep living standard without negative impacts. It means not to limit surroundings and not to harm environment. This is the way, how to live economically and ecologically. Production works on assumption of interests of consumers. For that reason I investigate possibilities and perspectives of use of products from technical hemp in Czech market. Also I investigate the technological, economical, political and societal view. Marketing study of interest in products of technical hemp shows, that there is serious interest of respondents in these products. In the future it is necessary to deal with initiate problems mainly from the view of consumers, study the market branches and each individual hemp commodities. In the first instance it is necessary to press technical hemp as the useful and multilaterally effective plant. We can{\crq}t do that only because of trading profits, which are not so attractive. We have to do that, because we know we support the good thing. Really, it is not important, if we will do it, but when we will start with it. I would like to point out, that there is not only welfare of individuals, but also welfare of the whole society. Still the fundamental is to respect all living creatures as well as to all things.
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