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	Application of multicriteria decision-making methods in digital marketing Kolaříková, Klára ; Fiala, Petr (advisor) ; Kuncová, Martina (referee) The work applies methods of multicriteria decision-making to various sources and media in the field of digital marketing. The calculation of the efficient strategy of the digital marketing is included. The strategy brings sorts of conversions, audience and attention together with minimizing costs. The application of multicriteria discrete decision-making methods is carried out in the environment of websites of firms on the sources and their general category medium. On the website of the company products are promoted and strengthened brand awareness. The methods of multicriteria decision-making using the discrete method of decision-making with determination of the order of variants with cardinal information were used for the calculations. Part of this work based on calculation of the efficient strategy of the digital marketing is also the analysis of used keywords and the most common conversion paths of the sources and media. Detailed record
	Analysis of financial products for students in the Czech Republic and the chosen country of the European Union. NOVÁ, Michaela The aim of this diploma thesis is an analysis of financial products for students in the Czech Republic and the chosen country of the European Union. The theoretical part describes the basic concepts related to banking, financial mathematics and decision-making models. In the practical part individual student accounts are analyzed and then two model examples for the monthly costs account and for multi-criteria decision-making methods are processed. Detailed record
	Combination of simulation methods and methods of multicriterial decision while purchasing mobile tariffs by companies. Millová, Terézia ; Kuncová, Martina (advisor) ; Digoň, Daniel (referee) Because of the high penetration of private market, mobile operators are forced to focus on the services offered to another customer segment. Recently, corporate customers are seen as a promising segment and the competition within this segment is rising significantly. The growth of the competition and offer enhancement force companies to understand the decision making process in purchasing mobile services as much as possible. It is not only time consuming but also financially demanding for management even in small firms. This decision making process, that the companies go through, is the main topic of this Master Thesis. Main goal is neither to choose particular vendor of the mobile services nor to choose particular mobile tariff from the recent market offer but to inform about possibilities proposed by mathematical methods in the decision making area. In the Master Thesis different methods are suggested, compared and combined with the target to enable companies to make the right decision concerning their specific requirements. Detailed record

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