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National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
Proposal of Communication Mix of the University Ice Hockey Club
 Vojáček, Filip ; Rucki, Kristýna (referee) ; Milichovský, František (advisor)
The main objective of this thesis are proposals to improve the communication mix of college hockey club Cavaliers Brno based on analysis and evaluation of current communication mix of the organization. The theoretical part describes the theoretical background associated with that issues. The second part focuses on the characteristics of the company, SWOT analysis and especially current communication mix, which covers the last part of the work developed proposals to improving the current situation.
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Proposal of Communication Mix of the University Ice Hockey Club
 Vojáček, Filip ; Rucki, Kristýna (referee) ; Milichovský, František (advisor)
The main objective of this thesis are proposals to improve the communication mix of college hockey club Cavaliers Brno based on analysis and evaluation of current communication mix of the organization. The theoretical part describes the theoretical background associated with that issues. The second part focuses on the characteristics of the company, SWOT analysis and especially current communication mix, which covers the last part of the work developed proposals to improving the current situation.
Detailed record
Organization of Sports Activities in selected Foreign Universities
 Bončová, Milada ; Král, Pavel (advisor) ; Tripes, Stanislav (referee)
The aim of the thesis is to identify and compare the organization of sports activities of academic clubs at selected universities. The goal of the thesis is to find out how students perceive the importance of university sports and how is the historical development of university sports reflected in its current form. The objective is fulfilled via qualitative research method enabled by explorative nature of research. The individual data from various sources collected by method of questioning, interviewing and study of documents were concentrated and subsequently evaluated. The thesis concludes that the organization of academic sports clubs is different in several examined criteria. Another conclusion is that students have positive attitude towards sport at universities and perceive it as an importance for them and for every university. The organization of academic sports clubs is bonded to traditions acquired through the historical development, but the importance is not as significant as in the past.
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