|
|
User experience so zameraním na zvýšenie konverzného pomeru u e-commerce webov
Daňková, Klaudia
The diploma thesis deals with the identification of elements that play a significant role in increasing the conversion rate of e-commerce websites and offers a more detailed look at several selected elements in terms of UX. The thesis also includes an assessment of the efficiency of the layout of selected elements. Qualitative me-thods – eye-tracking (n = 35), user testing (n = 36), in-depth interviews (n = 36) and quantitative method in the form of a questionnaire survey (n = 309) were used to fulfill the objective of the thesis. Based on the results, recommendations were for-mulated not only for the selected websites, but also applicable for various types of e-commerce websites.
|
|
|
Optimising usability of e-shop Vivantis.cz
Rozhoň, Filip ; Novák, Michal (advisor) ; Přibil, Jiří (referee)
The thesis in theoretical part explains the importance of optimizing usability for e-shops and describes the whole process optimization with a focus on user testing and A/B testing. Each of optimization methods is supplemented by examples from case studies. In the practical part thesis is focused on optimizing usability of specific e-shop Vivantis.cz. It shows the practical application of optimization methods with the emphasis on user testing and A/B testing.
|
|
|
The web analysis and design methodology MANW
Karlec, Jakub ; Gála, Libor (advisor) ; Kafka, Daniel (referee)
The main subject of this thesis is to prepare the web analysis and design methodology, MANW. The first part of the thesis is dedicated to the definition of the methodological framework on the basis of which the methodology will be built. The framework comes out from the methodological framework MEFIS which has been accustomed to comply with specific needs of the web application and websites development. The second part of the thesis is dedicated to the research of existing methodologies for web project implementation. Based on the research, the elements of the methodologies suitable for analysis and design are selected and then incorporated into the MANW methodology. The last part of the thesis is the description of the methodology itself and description of its characteristics and elements. The goal of the diploma thesis is to prepare a simple methodology for websites and web applications analysis and design which can be used in agile web development. The methodology is described by its phases, processes, roles, inputs and outputs and other elements which are defined in the elaborated methodological framework. The output of methodology processes are the data for implementation, deployment and operation of web solutions. It was necessary to define the term methodology and define a methodological framework first in order to work out the methodology itself successfully. Another starting point for methodology design was the research of existing methodologies which also serves as an introduction to the problems of web projects implementation and provides an overview of existing tools. Output of the thesis is the MANW methodology which is a synthesis of the working experience and of a methodological framework theory. This methodology is easily modifiable and thanks to the clear process definition it can provide the companies with an effective solution of web products analysis and design.
|
guest ::
