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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Evolution of FC Manchester United logotype
 Lisnychyi, Stanislav ; Slanec, Jaroslav (advisor) ; Novotný, Jan (referee)
This bachelor thesis focuses on the development of the FC Manchester United logo and its relation to club identity and marketing. The work describes the process of logo development and its symbolism from the beginning of the club's history to the present day. It also focuses on the methodologies of logo development and the significance of club identity for football clubs. Furthermore, the thesis conducts an analysis and comparison with other significant football clubs and evaluates how FC Manchester United maintains its position in the global sports industry. Emphasis is placed on the fan culture and community of FC Manchester United and the relationship of club identity to this culture. The work also includes an analysis of marketing strategies that the club utilizes to communicate with fans and maintain its global standing. Finally, the thesis summarizes the key insights regarding logo development, club identity, and marketing activities of FC Manchester United. The bachelor thesis provides a comprehensive view of one of the most significant football clubs in the world and its relationship to graphic representation. Furthermore, this bachelor's thesis will propose a new, more modern and contemporary logo for Manchester United FC.
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Vojtěch Preissig and typography of his time
 Hošková, Markéta ; Prahl, Roman (advisor) ; Vlčková, Lucie (referee)
This bachelor thesis is focused on the restoration of typography from the 1890s to the first half of the 20th century. Special attention is paid to the Vojtěch Preissigs typograhy and his work on the original Czech typography font. Following the legacy of Vojtěch Pressig is the typography work of some of his contemporaries also included in this thesis, especially work of Jaroslav Benda and Karel Dyrynk. This thesis creates a summary of the overall situation of the Czech typography within a given period.
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