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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marketing plan for selected gastronomic tours
 Mokrišová, Kristýna ; Kalábová, Markéta (advisor) ; Petrů, Zdenka (referee)
The topic of this thesis is marketing of gastronomic travel agency. Gastronomic tourism is currently among the tourism trends. Based on the growing potential, in this paper will be presented fictitious gastronomic travel agency selling gastronomic tours. The main objective is to propose a marketing campaign of specific gastronomic tours. The marketing campaign will be set up to address, engage and make customers to purchase offered services. The campaign is therefore able to offer to potential customers exactly what they desire. The marketing approach is not the same to everyone, it reflects the consumer and media behavior of different target groups. Thanks to the proposed campaign the competitiveness of the company will be increased, profit will be gained, it means voluminous sales of offered tours and strong position in the market will be obtained.
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Chosen problems of consumer protection
 KOCOUREK, David
My bachelor thesis is aimed at finding out the consumers' knowledge of their laws. Concretely it's focused on consumer law in field of tours. The thesis consists of two parts. The first one is the literary abstract with some theoretical information on basic terms, which are used in the bachelor thesis. The second part describes the marketing research, which I organized in order to find out the consumers' knowledge of their laws. I carried out some face-to-face interviews with accidentaly chosen respondents and noted their answers into a question-form. Afterwards the detected data were analyzed. The results are presented in tables and graphs to be provided in a well-arranged form. Finally I proposed some recommendations, which in my opinion could help consumers to better understand their laws (as an example I recommended a deeper promotion of consumer laws on television and radio) and I consulted the results of my research with the Consumers Defence Association in Budweis.
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