|
|
Product innovations of selected tourist information center
HADÁČKOVÁ, Martina
The objective of the Bachelor thesis is to characterize, specify and design the innova-tions of the product of the selected tourist information centre. To achieve this objective, the Tourist Information Centre České Budějovice was chosen. The thesis is divided into the theoretical and practical part. In the theoretical part, the basic terms related to the work area are characterized, especially the terms contained in the title of the thesis. These terms are innovation, product and tourist information centre. The practical part is devoted to the chosen Tourist Information Centre České Budějovice and its product. The practical part is devoted to the analysis of the product of tourist information centre in České Budějovice, analysis of demand for it and proposals for innovation have been suggested.
|
|
|
Visitor management in the historical town. Case study Nymburk
Ulrychová, Tereza ; Fialová, Dana (advisor) ; Přidalová, Ivana (referee)
Visitor management in the historical town, case study Nymburk Abstract The main aim of this bachelor thesis was to suggest innovations that led to the expansion and improvement of tourism offers, based on visitor demand (which was measured by questionnaire survey in the tourist information centre) and the evaluation of tourism potential. Three thematic maps were created - Religious monuments in Nymburk, Technical and other architecturally important buildings in Nymburk and Park Ostrov in Nymburk. Then a web application was created with objects of interest in Nymburk, which is available to visitors on the website of the Tourist information centre in Nymburk. This bachelor thesis assesses the position of the tourist information centre in the network of tourism actors in Nymburk and suggests solutions to problems that resulted especially from the questionnaire survey. Key words: tourism, potential, tourist information centre, Nymburk
|
|
|
Improve the efficiency of the information center
KOUDELKOVÁ, Nikola
Topic of this thesis is Improve the effeciency of the information center. The aim of this thesis to find comprehensible, simple and transferable mechanism for improvement of information services in town (category 500 to 5000 inhabitans) and finally to create a proposal of a product or service for improve the efficiency on the information centre in a selected town.
|
|
|
The evaluation of the potential of the tourist information centre USE-IT Prague
Jedličková, Kateřina ; Valentová, Jana (advisor) ; Kvítková, Zuzana (referee)
This diploma thesis evaluates the potential of the tourist information centre USE-IT Prague and its possibilities in the tourist destination Prague. The aim is to determine, whether the services the information centre currently offers are attractive enough for the visitors and whether it is possible for the information centre to make a profit in order to cover its operating costs. The introductory chapters are devoted to definition of basic terms relating to tourism and its participants, tourist information centre, non-profit organization and tools used to evaluate potential of certain business - lean canvas and SWOT analyses. The second theoretical part pays attention to the USE-IT organization on the European level as well as Czech level. The Prague branch is described into more detail. The practical part evaluates the possibilities the information centre have. The evaluation is based on two surveys among visitors if the USE-IT information centre and other European USE-IT information centres. The evaluation contents lean canvas and SWOT analyses. The last chapter propose the particular services, which USE-IT information centre could offer its visitors in order to increase the attractiveness of the whole place.
|
|
|
Assessment of the Tourist Information Centre's Contribution to the Support of Tourism
Hanzlíková, Blanka ; Jarolímková, Liběna (advisor) ; Valentová, Jana (referee)
The Master's Thesis focuses on the ways of tourist information centres contribution to the support of the tourism. The analysis is demonstrated on the tourist information centre of CzechTourism. The chapters contain tourist information centre's activities, the information about the Association of Tourist Information Centres in the Czech Republic, about CzechTourism, basic facts about state-funded institutions and methods of effectiveness evaluating in the non-profit sector. The practical part provides knowledge about the activities of the information centre on the Old Town Square, assesses its present situation and its contribution to the tourism support.
|
|
| |
|
|
The Concept of Creation of the Tourist Information Centre in the Municipality of Tři Studně in the Protected Landscape Area Žďárské Hills
HALVOVÁ, Monika
The aim of the thesis was a proposal to form a tourist information center and its location in the village of Tři Studně. Based on the analysis of supply and demand of the tourist destination offers a service that will provide visitors information center. For tourist information center have been proposed two alternatives. The first draft took advantage of the current meeting room of the Municipal Office at Tři Studně without modification, and it only added new equipment and technology . The second proposal is already associated with structural modifications of the room. Tři Studně are due to its abundant natural potential tourists visited in the summer and winter months. It forms one of the most Important Recreational Areas in Vysočina. Tři Studně in the TIC will be one of the most important elements of marketing communication of the village and its vicinity.
|
|
|
Client Satisfaction with Services of Touring Information Centre
Kohoutková, Ivana ; Musil, Martin (advisor) ; Pekárková, Lucie (referee)
This diploma work deals with the satisfaction of clients with services of the Tourist Information Centre in Znojmo, Czechia. The objective was to ascertain this satisfaction by means of an inquiry and comparison of information centres and to suggest recommendations and improvements that should finally lead to greater satisfaction of clients. In the theoretical part hereof, I have focused on the explanation of basic terminology related to tourism, tourist information centres, marketing research and satisfaction inquiry. In the practical part hereof, by means of a special questionnaire that I prepared, I have been ascertaining satisfaction of clients in the Tourist Information Centre in Znojmo. I have also been comparing tourist information centres in other towns and cities of similar size as the City of Znojmo. In conclusion, I have put down some recommendations and improvements which should finally lead to greater satisfaction of clients.
|
|
|
Product of tourism in the tourist information centre in Benešov
HEJNÁ, Lucie
The theme of the bachelor work is {\clqq}Product of tourism in the tourist information centre in Benešov``. It was analyzed the Benešovsko region located near the capital city Prague. The region serves mainly to one-day visitors of significant cultural monuments. Own chosen area includes area between municipalities Neveklov and Český Šternberk inclusive of the city Benešov and the chateau Konopiště. The aim of this bachelor work is analysis of natural and social tourist aims of Benešovsko region, marketing research of the offer and the demand of products in the Tourist information centre Benešov and creation of new tourist product on the basis of actual demand of visitors of the Tourist information centre. This marketing research was realized in the Tourist information centre Benešov and at its visitors. The chateau Konopiště and the castle Český Šternberk belong to one of the most attractive aims of tourists not only within the chosen area, but even within the whole Benešovsko region. That is why the comparison of visit rate development, their confrontation and final recommendation for increase of their visit rate both of monuments. The result of the marketing research is interest of tourists in creation of new cycling route. Therefore the new cycling route going through the chateau natural park Konopiště, along Konopiště pond, a few small monuments of regional significance to the chateau Konopiště was proposed. The advertising brochure ``Cycling countryside Ferdinand d´Este circuit{\crqq} was created as a tip for one-day cycling trip. Then the proposal of promotion of the combination of the cycling route with existing cycling route from Benešov to the castle Český Šternberk was proposed with the aim to extend the stay of visitors in the region. Then several proposals to increase services of the Tourist information centre in Benešov.
|
|
|
Promotion Activity of Tourist Information Centre in České Budějovice
SMETANOVÁ, Zdeňka
The aim of my bachelor thesis was evaluation and analysis of the statistical data gained from the questionaire investigation which took place in České Budějovice in summer months 2007. The evaluation was followed by creation of base for quality improvement of the advertising materials of the Tourist Information Centre in České Budějovice.
|
guest ::
